B2B2C

With consumers in lockdown, there is a new breed of fitness followers who have become hooked on HIIT through to Yoga through the use of digitalization and social media platforms. A regular habit of lockdown that many consumers are likely to continue.

The International Ski Federation has awarded a Swedish programme as the best initiative in winter sports for children and young people. Greece also makes it into the top 3.

With the COVID-19 Explore Fund, The North Face wants to support the outdoor community in the Corona crisis.

Significantly less girls than boys practice sports in the USA. A study now shows solutions to engage more girls in sports and encourages parents to support their daughters.

The third Night Run at the ISPO Munich was a complete success with a record number of 1232 runners. The victory over the ten kilometres was secured by Johannes Hillebrand.