B2B2C

All about Metaverse, Blockchain, NFTs and the revolution of the sports world.

The North Face, Patagonia & Co.: 10 top sports brands that have perfected their marketing game on Instagram – and that you can still learn something from.

Merciless debt collector, wild parties in the action halls, "Mama of ISPO": Engin Müller-Özer from ISPO Group.

The British organization "Sport Positive" has created the first eco-table for the English Premier League. The English eco-champion is Tottenham Hotspur. Manchester City and Arsenal are on the hunt - an underdog is in second place.

Simone Biles is considered the greatest gymnast of all time. We present the reasons that make the exceptional athlete a role model.