The sports industry made a turnover of 174 billion dollars in 2018. But what impulses ultimately lead consumers to purchase decisions? An ISPO study shows that recreational athletes are particularly active online - and watch out for awards.
In 2018, the importance of the fitness industry will continue to grow. With more than 60 million members, it is the number 1 among the sporting activities in Europe. Especially Germany and Scandinavia stand out.