ISPO Brandnew

Benefits of ISPO Brandnew 2021

ISPO promotes the Overall Winner, all Winners and Selected Brands with an extensive PR and communication benefit package.

The basic benefits for each awardee

For the Overall Winner, all Winners and all Selected Brands.

The total benefit packages of the individual prize winners is about

Overall Winner: EUR 25.000
Winner: EUR 15.000
Selected Brands: EUR 8.000

ISPO Munich Online Package

ISPO Munich takes place from Feb. 01 - Feb. 05, 2021 in digital format as ISPO Munich Online. Each awardee of ISPO Brandnew will receive his own presence with a "basic" package and will be part of the digital ISPO Brandnew Village.

With this package, the awardees of ISPO Brandnew will get their own digital meeting room for important discussions as well as a brand room to represent their brand in the best possible way to the industry. In addition, an unlimited number of free event tickets will be provided to invite customers for free to ISPO Munich Online.
The basic package for ISPO Munich Online has a value of EUR 2,499.

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Service package

The service package includes a general support about how to prepare for a digital event and organizing the whole online presence.

All awardees will get a special directory before the show with details about the ISPO Brandnew schedule and all important events of ISPO Munich Online.

ISPO Brandnew Label

Overall Winner, Winner, and Selection - each awardee will receive it's own label for placement in print and web, e.g. Social Media, advertisements, POS/displays, website, email signature, lookbook.



Trophy for ISPO Brandnew Overall Winner and ISPO Brandnew Winner.

A trophy with a discreet and high-quality design and the inscription of the brand and product name. It's a great piece for office presentation.

The Overall Winner will also be immortalized at the ISPO Brandnew Trophy and will receive a replica of it.

Certificate for ISPO Brandnew Selection

Well-positioned at the office of the brand, the ISPO Brandnew Selection Certificate is a sign of excellence, indicating the exceptional potential of your brand.



Awardees receive product stickers that can be attached to the winning products. You can also ask for the printing data for your own reproduction of the sticker or integrate it into your packaging design.

In retail, labeled products will definitely stand out.

Website Presence

All awardees will be presented all year long at the relevant subpage of ISPO Brandnew at
The overview will help the visitor, media and distributors before the show to get a first glimpse at the innovations and through the link to your website they can infrom themselves in detail.

PR and promotional measures

For all ISPO Brandnew participants, a press booklet is written and actively sent to press representatives. In order give our young brands the best possible support journalists are supplied with the latest information through personal contacts and our extensive media network across all channels.


Innovation Networking Event

We work closely with industry experts and experienced investors. We want to use this network to make real and important contacts with you as startups at the Networking Event. Get to know former awardees like Maloja or Nutcase, talk about the challenges you have as a startup and enjoy exciting discussions at ISPO Munich Online.

More for the best

The add-ons for Winner and Overall Winner

Possibility to exhibit at ISPO Shanghai/ ISPO Beijing

Award Ceremony participation

ISPO_Brandnew_190828_ispo.com_Feature_Messe_München feature (worth EUR 2.800)

Free registration for ISPO Award 2021 (worth EUR 450)


Employment ad on ISPO Job Market: 2x for Overall Winner (worth EUR 980), 1x for Winner (worth EUR 490)

The icing on the cake

Especially for the Overall Winner

Participation at "Market Introduction Programme for China" for two team members

Our full-day seminar gives you a compact introduction about the developments, trends and figures of the Chinese sports market. The event is aimed at all companies, brands, associations and clubs who want to better assess their chances in what will soon be the largest sports market in the world. 

This special add on is worth EUR 1.900.

Open Innovation Project

ISPO Open Innovation connects brands with passionate consumer experts to test, share and create ideas for sports products. 
From idea generation to testing the final products, ISPO Open Innovation enables cooperation with real consumers and experts from other industries. Tune your product development through crowdsourcing and get inspired by ideas and solutions from unexpected directions.

This special add on is worth EUR 10.000.