Sponsorship is booming; never before has more money been invested here. In times of an overabundance of advertising messages, sport offers something extremely valuable: genuine emotion. Which trends will become even more significant in 2019? Read Part 1 of our three-part sports sponsorship series here.

Adidas is expanding its e-commerce platforms at a rapid pace. As manager, Jacqueline Smith-Dubendorfer has played a key role in the online offensive for seven years. In an interview with ISPO.com, she explains how Adidas intends to achieve its high goals in online retail with strategic partnerships.

What will sports look like in the future? Futurologist Anja Kirig presents her five theses at the ISPO Digitize Summit.

With its “Creating the New” strategy, Adidas is driving the digital transformation forward. At the ISPO Digitize Summit, Roland Auschel and Jacqueline Smith-Dubendorfer explain how Adidas aims to win the race together with its retail partners.

At the ISPO Digitize Summit, BMW Chairman Peter Schwarzenbauer shares his vision of the mobility of the future – and why it resembles a “digital Ironman.”

Digitalization represents a huge challenge for retail trade. At the ISPO Digitize, the CEO of the ANWR Group (incl. Sport 2000) explains how the bricks-and-mortar trade must address the digital transformation.

Boardriders clarifies the succession of Pierre Agnès: According to a statement, the former confidant Dave Tanner succeeds the lost boss of the US sportswear group, which includes the brands Quiksilver, Roxy and DC Shoes.