Digitalization and sports business

Digitization is both an opportunity and a challenge for the sports industry. With ISPO Digitize, ISPO takes up the topic and offers a platform to meet the challenges of digital transformation in the best possible way together with the sporting goods industry and the retail trade. From wearables and apps to digital retail offerings and supply chain digitization, digital transformation is a comprehensive task for the industry. Already the Digitize area at ISPO Munich was a complete success. The ISPO Digitize Summit in summer (28.6. - 29.6) is the first independent event of its kind dedicated to the digitization of the sports industry. ISPO also offers webinars of the ISPO Academy and of course news, analyses and expert opinions on


  • Sports business
    The ISPO Re.Start Days provide orientation and show concrete future perspectives. The two days of the event focus on the key topics of digitisation, sustainability and health - with more than 100 top speakers and numerous panels, discussions and workshops.
  • Sports business
    From CEOs of well-known companies in the sports and outdoor industry to representatives of thematically related industries, athletes, opinion leaders and environmental activists: More than 100 first-class speakers will share their individual experiences, ideas and visions with the participants of the ISPO Re.Start Days on June 30 and July 1, 2020. The overarching theme of the digital live conference: the status quo of the industry and the new start with and after Corona.
  • Sports business
    Rendering ISPO ReStart
    The ISPO Re.Start Days on June 30 and July 1, 2020 are the digital live conference for the sports and outdoor industry with answers and growth strategies for the post-Corona period. A special situation at ISPO, not only for the organisers but also for the participants: For the first time, they can attend the event exclusively via online live stream only. summarizes the most important information about participation.
  • Digitalization
    ISPO Digitize Summit Smart Retail
    More and more companies are feeling the great pressure of the market especially in times of the corona crisis. The challenge can be a driving force for innovation and digital solutions. But where to start? provides four valuable tips for the smoothest possible digital change.

Digitalization in the sports industry

Digitalization is also unstoppable in the sports industry. Large manufacturers such as Adidas and Nike have been offering their own stores via app for a long time, thus creating a direct connection to the customer - including valuable data for an even more individual approach and perfectly fitting offers.

But digitization also means constant further development of companies. Those who stand on the spot will have a hard time in the market of the future. ISPO offers companies the support they need to master the digital transformation.

ISPO Digitize - Join the Future!

At ISPO Digitize events you will meet the most important experts, get to know the most successful mechanisms and the best cases. Find out which idea the digital thinkers are developing to make companies more successful.

Take the opportunity to profit from the change and talk to practitioners and pioneers personally. Tutorials, workshops and networking opportunities prepare your company for the digital future of the sports industry.