A cooperation with a start-up can bring companies decisively forward in digital development. Large companies are already increasingly relying on it. ISPO.com shows the potentials and challenges of a start-up cooperation.
ISPO Brandnew stands for things new, for start-up, for innovation. The products of former award winners such as GoPro, Nixon or Maloja are known all over the world today. Impressions of ISPO Brandnew at the ISPO Munich 2019 in video.
The victory goes to Austria: Original+ is ISPO Brandnew Overall Winner 2019. The sports start-up impressed the jury with tailor-made skis. But now managing director Rumpfhuber has a little problem to solve.
The most innovative ideas for winter sports undergo a practical test a few days before ISPO Munich. On board: the ISPO Brandnew winners and finalists with new products that guarantee fun and safety in the snow.
The winners of the ISPO Brandnew 2019 have been announced: The Overall Winner Original+, a product for mass production, is expected to develop the ski market strongly after the ISPO Munich 2019. The other prizewinners were surprised by personalisable functions and new safety features.