The Aerofoils eFoil surfboard is not only an eye-catcher on the water. The high-tech board also shows how innovation in the sports business is achieved in cooperation with other industry representatives, in this case Audi.
ISPO Brandnew starts the application process for 2021. Saysky founder and CEO Lars Pedersen-winner in 2016-reveals how he has gone his own way in the sports business and created his own niche in the running wear market.
ISPO Brandnew 2020 honours the most innovative startups in the sports industry. The Winners and Selected Brands of the eight categories have been determined, but who will secure the title of "Overall Winner"? The decision will be made at ISPO Munich 2020.