Brandnew

Saysky founder and CEO Lars Pedersen reveals how he has gone his own way in the sports business and created his own niche in the running wear market.

mvdham won at ISPO Brandnew 2020 with its idea of Urban Outdoor. ISPO.com shows the fashion of the Berlin start-up in pictures.

With her fashion start-up mvdham, Miriam van der Ham has won at ISPO Brandnew 2020. In this interview she explains the philosophy behind her unique urban outdoor creations.

At the ISPO Munich the most outstanding sports start-ups of the year were awarded.

ISPO Brandnew 2020 honours the most innovative startups in the sports industry. The Winners and Selected Brands of the eight categories have been determined, but who will secure the title of "Overall Winner"? The decision will be made at ISPO Munich 2020.

The world's most important start-up competition in sports is about to take place. The expert jury examines every idea very carefully. A day with 13 judges and the sports products of tomorrow.

Stefan Ytterborn explains ISPO.com what it needs to get startup brands, team and products on a winning track and what trade fairs should regulate in the future to avoid waste.

Graphen is the magic word in Jan Frodeno's racing suit. The two-dimensional carbon obtained from graphite is a conductive high-tech material that can cool athletes all over the body.

That's why start-up Ryzon, winner at ISPO Brandnew, benefits from Jan Frodeno's victory at the Ironman in Hawaii.