Brandnew

For decades T-bar lifts did not get too much attention by innovators around the globe. The Swedish start-up Boardie changed that. In our interview, founder and CEO Erik Englund explains his awarded novelty.

Biorower brings rowing into your own four walls more realistically than ever before - and was honoured for this at ISPO Brandnew. CEO and co-founder Aram Lemmerer talks about the hard way to the perfect rowing experience.

Microsfere combines a filtering breathing mask for athletes with data collecting and style and therefore was awarded as ISPO Brandnew winner in the Wearables category. In our interview founder Judit Fabian talks about the difficult development process and the decision to get expertise from Silicon Valley.

The Fiftyten transport system transforms pickups into both an outdoor base and a sleeping tent in no time at all. The German start-up was awarded for its innovation at ISPO Brandnew 2018. In an interview, founder Stefan Decker explains the rocky road to success and the next big goal: the US market.

Tubolito is one of the ISPO Brandnew Winners with its super-light and robust bicycle tubes. In an interview, founder Christian Lembacher explains how the idea came to him when changing the tubes at his bike.

The Social Mercenary combines traditional African art with a modern twist in its bagpacks, shirts and caps. For its cooperative work approach The Social Mercenary was honored as a winner at ISPO Brandnew.

Munich-based VR fitness company Icaros receives millions of Euros: Venture capital investor Segnalita joins the company in order to enable it to enter the medical sector.

The actioncam manufacturer GoPro is surprisingly withdrawing from the German Grand Prix of motorcyclists even before the official end. It could be related to the problems in Germany and the focus on other countries.

In 2016 they are among the finalists of ISPO Brandnew: Up Stream Surfing presents its spectacular rope pull system for surfers for the first time at the Inn in Innsbruck. It's a mixture of river surfing, surfing and wakeboarding.

YKK will remain presenting sponsor of ISPO Brandnew until 2021. The Japanese zipper manufacturer is looking forward to further cooperation with up-and-coming startups in the sports industry.