Brandnew

In an exciting final of the ten Brandnew Winners, West Kiteboarding pitches itself as Overall Winner of the ISPO Brandnew with the kitesurf binding Klick.ma. We show the most important start-ups in 2021.

For 20 years ISPO Brandnew, the world's largest platform for sports start-ups, has been selecting the top newcomers in the sports industry. These are the 30 young companies are recognized as winners and selected brands at ISPO Brandnew 2021.

This year's jury meeting for the start-up competition ISPO Brandnew looked quite different than usual. ISPO developed creative solutions to securely network the international panel of experts even under corona conditions.

The Aerofoils eFoil surfboard is not only an eye-catcher on the water. The high-tech board also shows how innovation in the sports business is achieved in cooperation with other industry representatives, in this case Audi.

ISPO Brandnew starts the application process for 2021. Saysky founder and CEO Lars Pedersen-winner in 2016-reveals how he has gone his own way in the sports business and created his own niche in the running wear market.

mvdham won at ISPO Brandnew 2020 with its idea of Urban Outdoor. ISPO.com shows the fashion of the Berlin start-up in pictures.

With her fashion start-up mvdham, Miriam van der Ham has won at ISPO Brandnew 2020. In this interview she explains the philosophy behind her unique urban outdoor creations.

At the ISPO Munich the most outstanding sports start-ups of the year were awarded.

ISPO Brandnew 2020 honours the most innovative startups in the sports industry. The Winners and Selected Brands of the eight categories have been determined, but who will secure the title of "Overall Winner"? The decision will be made at ISPO Munich 2020.

The world's most important start-up competition in sports is about to take place. The expert jury examines every idea very carefully. A day with 13 judges and the sports products of tomorrow.