B2B2C

One trend of the ISPO Brandnew Award is individualisable products. ISPO.com presents an overview of all winners.

The digital and analogue worlds are merging more and more, also in the sports business. We show some dealers who are pioneers here.

What are the biggest fitness trends for 2019? ISPO.com interviewed experts from the industry and assessed the most important developments for the year 2019.

The topic of mobile payment didn’t gain momentum in Germany for quite some time. Now, the first sports retailers and brands are taking a step forward. ISPO.com gives an overview.

The Social Mercenary combines traditional African art with a modern twist in its bagpacks, shirts and caps. For its cooperative work approach The Social Mercenary was honored as a winner at ISPO Brandnew.