B2B2C

For the Winter 2021/22 season, Tecnica introduces the third generation of its Cochise ski boot, to offer the most versatile high-performance ski boot for progressive skiers and freeriders, looking for top downhill performance together with effective and comfortable hiking capability.

As a benchmark and leading enterprise in the spandex industry, Huafon attaches great importance to upgrading and digital transformation of production line and continuous improvement of research and development capability.

Developed specially and initially for the Ternua japanese alpinists Kazuya Hiraide and Kenro Nakajima (Golden Axe Alpinist Award 2020), that has all the technical requirements of climbers and alpinists in mind.

This is a story inspired by the adventurous spirit of the Basque whalers that reach Miquelon island.An essence that is reborn and brought to our garments, but with the same aim: protecting the planet, protecting you and protecting the whales.  Giving back to Miquelon, what it belongs to. And we will do it with a jacket,  a weather and wind proof, breathable, sustainable and exclusive jacket.  Cause big sailors need to be well equipped. And this is how the soul of hundreds years ago is brought into our days. 

Read about how four major global brands, representing six verticals of footwear, cycling, lifestyle, surf, skate and snowboarding, are all expanding their use of the Elastic wholesale eCommerce platform.