ISPO Academy Conference

The ISPO Academy Conference at ISPO Munich in 2019 was all about digitization. On the first three days of the trade fair, visitors could expect numerous lectures and discussions on current topics and trends: What does the future of stationary trade look like? Where are development opportunities in the world of digitalization and what are the latest developments in the field of digitalization? These and many more questions were discussed at the ISPO Academy Conference.

ISPO Academy

Programm ISPO Academy 2019

Sunday, February 3,2019— Future of stationary Retail & Retail strategies

10:15–10:40
Prof. Dr. Karl Peter Fischer [Fakultät Wirtschaftspsychologie] – Hochschule für angewandtes Management

Speech:
The power of the vds  Digital Fitness CHack for sports retailers—Only the right training leads to success!

Details:
Digitalisation is hitting the sports retail harder and harder. Online, search engines and Amazon dominate the digital playing field. Those who don't want to be eliminated now need the right strategy. The vds has an ideal training concept: At the beginning there is the diagnosis with the "vds digital Fitness Check", with which you put your company and your employees through their paces. The vds team of experts then supports you with targeted training in areas where you still need to improve.

Presentation Language:
German

11:00–11:25
Philipp Beck [Business Owner] - atelier522 GmbH

Speech:
With sportive success strategies and emotional “oddities” to the perfect customer journey at Engelhorn Sports.

Details:
On- and offline—at all touchpoints along the Customer Journey. How can distinctive and tangible shopping experiences be created? With sportive strategies and "oddities" that are worthy enough to remain in the memory of the consumer.

Presentation Language:
German

12:15–12:40
Catharina Tiede [Head of Partner Management Consumer Goods] – Wirecard AG & Michael Unmüßig [Chief Marketing Officer Group] – SES-imagotag Deutschland GmbH

Speech:
Tap & Go for Sports Retailers

Details:
Seamless payment or why stores no longer need cash registers:
Retailers are responding to competition from online shops by combining digital price tags with innovative payment solutions and value-added services. This enables them to offer endless-aisle solutions and payment at the shelf to revolutionize the shopping experience and future-proof your sports retail business.

Presentation language:
English

12:45–13:10
Björn Kränke [Key Account Manager] – Panasonic

Speech:
The everywhere Store—improving efficiency and customer experience

Details:
Online retail is growing but physical stores resist. Why do customers buy at a retailer and what do they expect? Available stock and brand trust are among the most important factors. Solutions for in-store help retailers to understand better their individual customers, consistently meet their expectations and therefore increase their satisfaction and build brand trust.

Presenation language:
German

13:30–14:10
Marcus Naumann [Partner & Strategic Director] - child – studio für angewandte strategie gmbh

Speech:
The New Retail Reality - A New Role for Stationary Retailing

Details:
The future of retailing are not salespeople with iPads, but a new understanding of the role of stationary retailing in a world of same-day delivery. We show new role models in retail and explain why turnover per square metre is no longer a sustainable measure.

Presentation language:
German

14:30–14:55
Niklaas Leniger [Enterprise Relations Manager] – Shopware AG

Speech:
Believe in your goals, even if you have to go new ways to achieve them

Details:
The lecture will focus on the fact that small changes in eCommerce can have a big impact on a company's brand, reputation and success. The success through focusing, change and the acceptance of failure will be illustrated by a sports example and runs like a thread through the lecture.


Presentation language:
German

15:00–15:25
Marc Mombauer - loadbee GmbH

Speech:
Data Beat Instinct! How to build excellent brand & shopping experiences by data driven user experience analyzes.
How brands and retailers discover the customer's wishes through data-driven user experience analyzes and successfully transfer them into an excellent brand and shopping experience.

Details:
Nobody knows exactly what the customer's needs are and what he expects tomorrow. But you can measure it! Data-driven user experience design is based on facts and not on looking into the glass ball. Using best practices, Tim Böker will show how surprising the customer's wishes can be and how important data analysis findings are for an individual KPI-based user approach. With the “Try-Learn Fast-Build Bigger” principle he will show how to become better and more customer-oriented step by step.

Presentation language:
English

15:45–16:25
Ole Tangerman [CEO] - excentos Software GmbH & Manfred Meindl – VAUDE Sport GmbH & Co. KG

Speech:
The future of digital customer interaction in mail-order businesses: Digital customer interaction in all channels with VAUDE excentos.

Details:
How VAUDE utilizes the excentos technology to offer automated digital and personalized consulting and thereby increases customer service and brand experience.

Presentation language:
German

Monday, February 4, 2019—Digital Culture & Start-up Stage

09:30–09:55
Sebastiaan van de Loo [Business development] – ColorDigital GmbH

Speech:
DIGITAL TEXTILE CONNECTION—Integrated supply chain development & exchange
Virtual product development data only makes sense when it reflects reality in visualisation, can be exchanged between brands and suppliers and can be used as resource for production.

Details:
With the DMIX Cloud solutions, you can optimize, simplify, and speed up the processes in your company and with your suppliers. Regardless of whether they concern quality, costs or just keeping things on schedule.

The DMIx Cloud's wide range of applications includes the color source,  its specifications and standardization, lab dipping, the generation of samples and structures, visualization using 3D simulations, product images, and the finished materials and textures.

Presentation language:
English

10:00–10:05
Robert Lindner [Project Manager] - OE-A (Organic and Printed Electronics Association)

Speech:
Flexible and Printed Electronics for Electrifying Sportswear. Concepts, strategies and opportunities for the next generation of sporting goods.

Details:
Flexible sensors to measure your performance, integrated lighting for additional safety or self-heating jackets to increase your well-being. Organic and printed electronics stands for a revolutionary new type of electronics, which are thin, lightweight, flexible, robust and produced at low cost, from organic, polymeric or inorganic materials. The high degree of freedom of design requires a holistic approach in product design to enable this wide range of novel applications.

Presentation language:
English

10:05–10:10
José Gonçalves [Project Manager] – CenTi

Speech:
Smart and Interactive Textiles—Smart fabrics and interactive textiles for health monitoring and enhanced protection, safety and comfort.

Details:
The growing maturity of organic and printed electronics technologies, combined with hybrid electronics, has enabled the seamless integration into textiles of  smart functionalities and electronic components to create smart fabrics and interactive textile wearables. This presentation focuses case sudies of integration of smart materials and electronic components into textiles, providing functionalities such as energy generation and storage, sensing, actuating, cooling/heating and communication.

Presentation language:
English

10:10–10:15
Srijanani Bhaskar [Business Development Manager] – DuPont

Speech:
Materials for printed electronics

Details:
DuPont™ Intexar™ seamlessly transforms fabric into smart clothing in a manner that is functional and reliable while being extremely comfortable and washable.

Presentation language:
English

10:15–10:20
Ranil Vitarana [Chief Innovation Officer] – MAS Innovations Pvt Ltd

Speech:
Printed Electronics in Textiles

Details:
The role textile plays in printed electronics and what the consumer expects from apparel based wearable technology.

Presentation language:
English

10:20–10:25
Peter Demopoulos [Sport Scientist] – RealTrack Systems SL

Speech:
No longer separated: The clear vision of monitoring internal and external load. Joining internal and external load of elite level athletes through ECG smart garment and EPTS technologies. 

Details:
Elite level performance requires optimal preparation and performance. Heart rate belts quantify internal load while portable GPS units quantify external load. FC Barcelona became aware of the discomfort that HR straps can occasionally cause the user. To tackle this problem, the collaboration between DuPont and RealTrack was formulated. This alliance was led by the Barcelona Innovation Hub, an entity that has innovation at its core and an eye for visionaries. 

Presentation language:
English

10:25–10:45
Discussion: Flexible and Printed Electronics for Electrifying Sportswear

Details:
Flexible sensors to measure your performance, integrated lighting for additional safety or self-heating jackets to increase your well-being. Organic and printed electronics stands for a revolutionary new type of electronics, which are thin, lightweight, flexible, robust and produced at low cost, from organic, polymeric or inorganic materials. The high degree of freedom of design requires a holistic approach in product design to enable this wide range of novel applications.

Participants:

  • Robert Lindner [Project Manager] – OE-A (Organic and Printed Electronics Association)
  • José Gonçalves [Project Manager] – CenTi
  • Srijanani Bhaskar [Business Development Manager] – DuPont
  • Rani Vitarana [Chief Innovation Officer] – MAS Innovation
  • Peter Demopoulos [Sport Scientist] – RealTrack Systems SL

Presentation language:
English

11:00–12:15
ISPO Talks by Frauen Verbinden

Presenter:
Hannah Klose – HK - Moderation & Training

Details:
Short lectures by top-class speaker about “Women in Sport Business”. Speakers are:

  • Klaus Dittrich (Messe München GmbH)
  • Dr. Oliver Pabst (Mammut Sports Group GmbH)
  • Alissia Quaintance (IQ Gemini)
  • Dr. Marcus Meyer (HUGO BOSS AG)
  • Svenja Walter (Waltermedia)
  • Thomas van Schaik (Sports Marketer)
  • Jennifer Hader (Messe München GmbH)
11:00–11:05
Klaus Dittrich [Chairman & CEO] – Messe München GmbH

Digital Leadership

11:05–11:15
Dr. Oliver Pabst [CEO] – Mammut Sports Group GmbH

Speech:
Mammut—Transformation of a traditional brand—Brand, WHS and Consumer,  the triangle of success

Details:
Mammut is one of the oldest outdoor company in the market, with roots dating back to 1862 and a small Swiss rope manufacturer. Whilst building the image of the brand and the quality of the products on this long history of innovation and expertise, Mammut has the ambition to become digital leader in outdoors . This ambition is driven by the understanding of brands becoming platforms and interact with partners and consumers via services and products.

Presentation language:
English

11:15-11:25
Alissia Quaintance [Founder] - IQ Gemini

Speech:
Gameplan for NewWork—Using the body as a sensemaking and collaboration tool.

Details:
IQ Gemini works with embodied methods for improving problem solving skills in teams and get them unstuck from the organizational decision-making and action paralysis caused by the overwhelming nature of digital transformation.

In her impulse talk Alissia Quaintance will highlight the role of the body as an important sensemaking and collaboration tool and share lessons derived from working with the brain and the body with executive teams in Germany and the US.

Presentation language:
English

11:25-11:35
Dr. Marcus Meyer [Managing Director Central Markets] - HUGO BOSS AG
11:35–11:45
Svenja Walter [Online Expertin] – Waltermedia

Speech:
How do I turn my customers into fans and bring my brand closer to them? Shareable content and community building as a success booster for your business

Details:
The attention span of people is decreasing, dwell times are shorter. This is precisely why it is important to develop stories that offer points of contact. Value-based content that moves people and turns them into fans. Sharable content that makes the brand tangible and contributes to community building. Svenja Walter presents international benchmarks from the field of social media and explains the transferable mechanisms behind successful campaigns and posts.


Presentation language:
German

11:45-11:55
Thomas van Schaik [Sports Marketer]

Speech:
The purpose of sport

11:55-12:00
Jennifer Hader [Executive Director Human Resources] - Messe München GmbH

Speech:
Digital Fitness at Messe München

Details:
Reverse Mentoring, Digital License, Health Studio, Digital Spa

Presentation language:
German

12:30–13:15
Discussion: Digital Culture - Evolution opportunities through digitalization

Presenter:
Hannah Klose – HK - Moderation & Training

Participants:

  • Alexander Otto [Head of Communications] – Tradebyte Software GmbH
  • Stefan Herzog [vds Generalsekretär & Gesellschafter Herzog SportsConnection] – vds (Verband deutscher Sporthändler) & Herzog SportsConnection
  • Heiko Johannisson [Head of Sports] – eBay GmbH
  • Jonas Spengler [Co-Founder/CTO] – komoot GmbH

Details:
For a successful digital transformation, a strong digital strategy is critical. However, this requires a corporate culture that is conducive to its implementation. But what does digital culture mean? And how does a company get the culture in line with the digital strategy? There are various approaches for embedding a digital culture, such as restructuring or even creating new divisions. Only in this way can companies avoid risks and benefit from digitalization.

Presentation language:
English

14:00–14:30
Daniel Lin [Vice president] – Sanfo Outdoor Products Co Ltd

Speech:
What does the future of outdoor in Asia look like? Insights into the outdoor market from a leading Chinese retailer.

Details:
Mr. Lin will give a short introduction on the china outdoor market from consumer dynamic, the change and development of sales channels as well as the branding strategy.

Presentation Language:
English

13:30–14:00
Benjamin Penkert [Head of Consulting] – leAD Sports

Speech:
The Global SportsTech ecosystem—Overview and trends


Details:
The Sports & Technology sector is growing year over year. New initiatives such as accelerator programs, events and awards can be seen all over the world and startups are raising higher and higher funding rounds. This talk gives an overview of current activities and developments and helps to get a structured view of various players in the SportsTech ecosystem.


Presentation language:
English


SportsTech Track presented by
leAD

14:00–14:30
Tim Krieglstein [Co-Founder & Managing Director] & Nathalie Sonne [Head of Program] – leAD Sports

Speech:
Lessons learned: Scaling startups

Details:
Speed is crucial for a startup’s growth and survival. But what’s the best way to accelerate a business? Over the last two years, leAD has scouted and accelerated promising early-stage sports startups from around the globe. This talk gives an overview of the challenges of bringing sports tech startups to the next level in less than three months and supporting them after an acceleration program in a global and fast setup.


Presentation language:
English


SportsTech Track presented by
leAD

14:30–15:15
Discussion: Choose your battles: On funding and partnerships in SportsTech

Moderator:
Nathalie Sonne [Head of Program] – leAD Sports

Participants:

  • Moritz Kreppel [CEO] – Urban Sports Club
  • Pascal Damm – Digital SPORT1 Digital Transformation Constantin Medien
  • Thomas H. Rudy [Founder] – WhiteRock GmbH
  • Tim Krieglstein [Co-Founder & Managing Director] – leAD Sports

Language:
English


SportsTech Track presented by
leAD

16:45–17:30
Tareq Nazlawy [Senior Director Digital Strategy] – adidas

Speech:
Changing Lives with Digital—Learn how adidas is using the power of digital to deliver on its core belief: “through sport we have the power to change lives”

Details:
Sport is more than a game. It's a deeply human endeavour. The unscripted drama of our struggle, our successes, our failures - and ultimately our transformation. The field of play is the perfect analogy for the sporting goods industry. The game is changing faster than ever and we - its athletes - must transform to be fit for today and tomorrow. Come and hear why digital is at the heart of adidas' strategy to lead the pack and an honest account of lessons learned along the way.

Presentation language:
English

17:30–18:00
Tony Hawk [Skateboard Legend, Gaming Icon, Entrepreneur]

Speech:
“The future of sports” by Tony Hawk

Details:
ISPO Digitize will celebrate the future of sports with a party kicked-off by the skateboard legend Tony Hawk. He merged sports and gaming and therefore embodies a connection between digital sports and physical sports. Tony Hawk symbolizes the culture of entrepreneurship in sports - of being curios, ambitious and open-minded about the technical and digital evolution. Important attributes for pioneers in digitalization.

Presentation language:
English

Tuesday, February 5, 2019—Digital Marketing & Spotlight on China

10:00–10:25
Klaus Schwab [CEO] - Plan.Net Group

Speech:
Digital Change: The digitalization changes user behaviour and expectations. Utility and usability as success factors for sports marketing in the digital age.

Details:

  • User expectations, behaviour and purchase decisions significantly change in the digital age 
  • Usability and utility become success factors not only for digital sports marketing
  • What does that mean for planning, conception and development of marketing activities
  • Best Practices and Learnings

Presentation language:
English

10:30–10:55
Fermin Davies [Advisory board, executive member] – Sportmas & Alexander Cucurull [General Manager] – Base

Speech:
RETAILERS, how to become inspiring at the sporting goods industry. Brick-and-mortar stores will become efficient, relevant and inspiring in the near future.

Details:
Customer experience, as the new core business, challenges purchasing processes. Henceforth, with Sportmas Sports Experience Platform, you will be able to change your role in retail within a new business ecosystem. We would like to show you how in three easy steps retailers will be able, not only to survive but to progress as a key factor.

Presentation language:
English

11:15–11:40
Discussion
11:15–11:40
Erik Lau [Influencer Marketing Expert] – blogfoster GmbH

Speech:
ISPO INFLUENCER REPORT—Fastest-growing online marketing channel outperforming paid search, display & affiliate marketing

Details:

  • Relevance, impact & budget development
  • Channels and target groups
  • Industry Report (Sports & Outdoor)
  • Pricing & KPIs

Presentation Language:
German

12:15–12:40
Sebastian Buggert [Member of the Board] - rheingold institut GmbH

Speech:
Alexa, how do we shop in the future? How do buyers tick in 2025? Which customer expectations and requirements will shape shopping in the future?

Details:
Consumers today are confidently taking advantage of a wide range of shopping offers. Depending on the type this can be very individual or even situation-dependent. Customer is already king before he enters the shop. This leads to enormously high expectations in all phases of the Shopper Journey. At the core is the shopping experience, which begins on the mobile phone and extends into product use, and which should fit both the brand and the situational shopping mood.

Presentation Language:
English

12:45–13:10
Christof Babinsky [Managing Director] - ASG GlassFloor

Speech:
The future of sports flooring. Adaptable and interactive sports floors - a new field with great opportunity for audience engagement, presentation, interactive training, retail and play.

Details:
Sports floors made of glass, with LED lighting copmponents built into the flooring system are revolutionising the way we see and perceive sports venues, as well as having an impact on architecture and retail environments. 
Learn about the opportunities of gamifying existing sports, introducing interactive training stages and making sports more exciting for the audience. 

Presentation Language:
English

13:15–13:30
Welcome speech - China Deep Dive Conference

Spotlight on China

  • Klaus Dittrich [Chairman & CEO] – Messe München GmbH
  • Karen Dai [Group Project Director ISPO Beijing & ISPO Shanghai] – Messe Muenchen Shanghai Co., Ltd.
  • Elena Jasper [Exhibition Director] - Messe München
13:30–14:00
Benny Wu [CEO] - Beijing Carving Ski Sports Development Corp.

Speech:
China Ski Industry White Book—2018 Annual Report

Details:
By integrating the resources and data of China's ski industry, the China Ski Industry White Book describes the Chinese ski industry in the two major sections of ski resorts and skiers, summarizes the development status of the Chinese ski industry objectively and answers questions about the future of the Chinese ski industry, skiers and ski resorts.

Presentation language:
English

14:00–14:30
Daniel Lin [Vice president ] – Sanfo Outdoor Products Co Ltd

Speech:
What does the future of outdoor in Asia look like? Insights into the outdoor market from a leading Chinese retailer.

Details:
Mr. Lin will give a short introduction on the china outdoor market from consumer dynamic, the change and development of sales channels as well as the branding strategy.

Presentation language:
English

14:40–15:00
Karl Wehner [Managing DirectorGermany, Austria, Switzerland, Turkey, Eastern Europe] - Alibaba Group

Speech:
It's a marathon, not a sprint—The Alibaba Ecosystem as Gateway to China for European brands.

Details:
Chinese consumers are different from their Western counterpart. They are younger, “mobile only”, more demanding when it comes to speed and quality of service—and, having more and more disposable income available, they want to upgrade their quality of life. Alibaba Group's B2C e-commerce platforms Tmall and Tmall Global can help European brands cater to the fast-growing Chinese market—by using advanced technology and what Alibaba calls “New Retail”.

Presentation language:
English

15:00–15:40
Discussion - European sports clubs in China: How to build a strong brand.

Moderator: Laura Lutz

Participators:

  • Björn Endter [Senior Director Strategic Marketing & Corporate Development] – FC Schalke 04 e.V.
  • Conrad Ziesch [Head of China] – ALBA BERLIN Basketballteam [ALBA BERLIN, one of Europe's most popular basketball teams, links Germany and China in the areas of sport, education, economy and politics since 2011]
  • Benedikt Scholz [Head of International Commercial & New Business] – Borussia Dortmund [Borussia Dortmund is one of Europe's leading football clubs]

Discussion Language:
German

Wednesday, February 6, 2019—New Talents

09:30–09:40
Christoph Rapp [International Sales & Retail Manager] – ISPO Munich

Speech:
Welcome Speech Trainee Project

Presentation language:
German

 

09:40–09:50
Gerd Bittl-Fröhlich – sportsella e. K.

Begrüßung und Einführung Trainee Project

Presentation language:
German

13:30–15:00
New Talents in der Sportartikelindustrie – Quo Vadis?

SpoTec meets Spöko@ISPO 2019

Presenter:
Dr. Guido Schafmeister [Geschäftsführer] – Sport Management Academy Bayreuth GmbH

Details:
Podiumsdiskussion mit folgenden Leitfragen: In welche Richtung entwickelt sich die Sportartikelbranche aus Sicht der Technologie und der Ökonomie? Welchen Anforderungen müssen ‚New Talents‘ gerecht werden, in Technologie und Ökonomie? Welche Rolle spielt dabei die Persönlichkeit neben der fachlichen Ausbildung? Wie können interdisziplinäre Studiengänge wie die in Bayreuth dabei unterstützen? Welche besonderen (extracurricularen) Kompetenzen werden von Bedeutung sein? Welche Rolle spielt (akademische) Weiterbildung?

Participants:

  • Dipl. Sporting. Frank Proksch [Director of Research and Development] – UVEX Sports Group GmbH & Co. KG
  • Dr. Martin Schlegl [Board Member] – Australian Sports Technologies Network
  • Michael Jakob – PrimaLoft
  • Roman Loft [Senior Head of Human Resources & Strategic HR Development] – Puma SE

Presentation language:
German

15:15–16:45
Patrick Meyer [Consultant / Wissenschaftlicher Mitarbeiter & Doktorand] – elaboratum GmbH / Friedrich-Alexander-Universität Erlangen-Nürnberg & Gerd Bittl-Fröhlich – sportsella e. K.

Speech:
Service Ropoter am Point of Sale—Current status, Interview, Discussion: Robots—Enemy of retail?

Details:
Featuring Patrick  Meyer Consultant - Elaboratum  
sportsella will show the current status of robots at the point of sale and discuss with Patrick Meyer and the trainees.

Presentation language:
German

Further information about our speakers

Speaker on Sunday, February 3, 2019

Prof. Dr. Karl Peter Fischer
Prof. Dr. Karl Peter Fischer
Prof. Dr. Karl Peter Fischer

Fakultät Wirtschaftspsychologie, Hochschule für angewandtes Management

Prof. Dr. Karl Peter Fischer earned his doctorate at the Ludwig-Maximilians-University with a specialization in market and advertising psychology. He heads the IUN Institute for Online Communication and is a professor at the University of Applied Management. For 25 years he has been the owner of 4m Digitalagentur, an agency specializing in online marketing and e-commerce. The advertising psychologist and on-line marketing expert inspired many thousand listeners in its seminars to today. His research areas are digital transformation and online marketing. With his research team he developed the “vds digital Fitness Check” and focused it with Stefan Herzog (vds) 2019 on the requirements of the sports retail trade.

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Philipp Beck
Philipp Beck
Philipp Beck

Business owner of atelier 522

  • 2007  Foundation of atelier522 GmbH
  • 2007  Diploma - Completion of architectural studies at Fachhochschule München
  • 2006  Foundation of atelier v.uns
  • 2002  Architecture Study at Fachhochschule München
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Udo Latino
Udo Latino
Udo Latino

Managing Director of brodos.net GmbH

Udo Latino is Managing Director of brodos.net GmbH and is responsible for the positioning, strategic orientation and internationalisation of the company. As a trade marketing expert, he previously worked as a marketing and strategy consultant for clients such as Stihl, Swarovski, Aral, Hewlett-Packard and Red Bull. As COO and partner of a renowned real estate company, he was also responsible for the international expansion of the franchise system. Today, Mr. Latino focuses on the impact of digital transformation on consumer behavior and the digitization of stationary retailer business models.

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Catharina Tiede
Catharina Tiede
Catharina Tiede

Head of Partner, Wirecard AG

Catharina Tiede, Head of Partner Management Consumer Goods, has been with Wirecard, the world’s leading innovation driver for digital financial technology, since August 2015.

Her responsibilities cover a wide range of factors influencing digital checkout, from online marketing to creating the perfect online shopping experience. In the payment sector, she focuses on developing innovative solutions together with strong partners to simplify checkout for customers, whether online, mobile or at the POS.

Catharina Tiede has more than 10 years of experience in the online industry, before with stations at affilinet, Payback and until today as a lecturer at Macromedia Munich.

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Michael Unmüßig
Michael Unmüßig
Michael Unmüßig

Chief Marketing Officer Group, SES-imagotag Deutschland GmbH

Michael Unmüßig, Chief Marketing Officer, SES-imagotag (born 1971) is an award-winning accomplished entrepreneur. At the age of 18, he founded his first company and developed it into one of the leading European manufacturers of printer accessories with over 160 employees. Under the umbrella of the K+U group of companies, he developed further business areas, including the take-back and recycling of electronic products, printer accessories and mobile phones. In 2012, the takeover of the group of companies by the American world market leader was successfully completed. Together with the then CFO Thomas Schwarz, Unmüßig founded findbox GmbH, which has been part of the SES-imagotag Group since 2016. Both founders were awarded the Baden-Württemberg Innovation Prize for their findbox.

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Björn Kränke
Björn Kränke
Björn Kränke

Key Account Manager, Panasonic

Bjoern Kraenke works for 15 years in solution management as key account manager with focus on the interaction between business and customers.

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Marcus Naumann
Marcus Naumann
Marcus Naumann

Partner & Strategy Director of child

Marcus Naumann, 32, is Partner and Strategy Director of the management consultancy child in Frankfurt am Main and responsible for the content management of all clients. Prior to child, he spent 5 years at the American digital agency Razorfish, most recently as Head of Strategy Germany and was significantly responsible for the digital transformation of Audi, Nissan, ProSiebenSat.1 and DHL. As a classic career changer, he worked as a copywriter and theatre director.

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Niklaas Leninger
Niklaas Leninger
Niklaas Leninger

Enterprise Relations Manager, Shopware AG

As Enterprise Relations Manager, Niklaas is already an integral part of the key account management at shopware AG. His training as an industrial clerk, a master's degree in Scotland and various stays abroad characterize his sales and international orientation and last but not least form a great added value for the eCommerce software manufacturer from Schöppingen.

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Tim Böker
Tim Böker
Tim Böker

Co-founder & CEO of KOMMERZ

Tim Böker is co-founder and CEO of KOMMERZ, the agency for digital brand & shopping experiences GmbH. Tim is an expert in user experience design and customer centricity for digital products and services. His innovative approach to eBusiness projects enables him to create state-of-the-art brand and shopping experiences. International companies from all sectors engage Tim as consultant for their online strategy, including sports brands such as Bogner, Borussia Dortmund or fashion labels such as Riani, SABU or Sheego. No other agency has received as many awards for their projects over the last three years as KOMMERZ. In 2018, KOMMERZ was honored as the “Design Agency of the Year” at the Shop Usability Award.

Tim is a frequent speaker at conferences and regularly holds guest lectures at Münster University of Applied Sciences and the Design Institute in Cologne. The communication designer is publisher and co-author of the book “750 Impulses for Online-Shops” which was published in 11/2018

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Ole Tangermann
Ole Tangermann
Ole Tangermann

E-commerce expert & founder of excentos

Ole Tangermann is an e-commerce expert and, with the excentos he founded, is driving the digital sales and customer service of the future. The industrial engineer has made excentos a market leader for intelligent online product consulting and many years of experience from working with leading global companies in the brand environment and retail. He has digitized sales processes in numerous international teams and projects and ensured that a customer-oriented dialogue between companies and consumers is established through online product consulting.

Before his time as an entrepreneur, Ole studied at the TU Berlin and the UBC in Vancouver and received his doctorate, worked in the automotive industry and developed logistics systems. Ole is an enthusiastic musician (classical and jazz piano) and sportsman (cycling and triathlon). He lives with his family in Potsdam near Berlin.

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Manfred Meindl
Manfred Meindl
Manfred Meindl

VAUDE Sport GmbH & Co. KG

Born in Austria, he has been in charge of trade marketing and online marketing for VAUDE, the outdoor equipment manufacturer known for its environmental friendliness and social commitment, since 2010. Together with his team, he is responsible for the company's entire digital presence, marketing at the digital and stationary POS as well as sponsoring. Before moving to the sporting goods industry, he worked in marketing in the online gaming and medical goods industries.

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Speaker on Monday, February 4, 2019

Sebastiaan van de Loo
Sebastiaan van de Loo
Sebastiaan van de Loo

Business development, ColorDigital GmbH

Sebastiaan van de Loo has worked in various roles as licensing manager, head of design and VP sales for brands and textile manufacturers in Europe and the US.

His result driven attitude propelled him to start for himself in 2010, establishing himself firmly as an Ambassador & Business Developer within the Industry.

Always looking beyond the challenges of today, forming the “crea-adaptable”, he has convinced innovated partners by being their visionary bridge builder.  Currently he is involved in manifold projects with a strong focus on innovation for the textile indusrty. At Color Digital he is responsible for the international business development.

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Robert Lindner
Robert Lindner
Robert Lindner

Project Manager, OE-A (Organic and Printed Electronics Association)

Robert Lindner started working in the field of organic electronics in 2011. During his PhD studies at the University of Mainz, his research was focused on novel coatings for electronic applications. After being responsible for the management of various international R&D projects in the plastics processing industry, he joined the OE-A (Organic and Printed Electronics Association), a working group within VDMA, and is responsible for the OE-A roadmap for organic and printed electronics and coordination of the working groups.

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José Gonçalves
José Gonçalves
José Gonçalves

Project Manager, CenTi

José Gonçalves - Background on physics and materials science. Since 2012 is working as a Project Manager and Researcher at CeNTI in several industries driven projects, related to different areas such as smart materials and processing and characterization of materials for energy generation related applications.

Currently works manly with the development of new technologies and products with printed and integrated electronics and smart functionalities for the textile industry, construction and automotive sectors. He has published many several articles in international journals including several patents in this field of application.

 

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Srijanani Bhaskar
Srijanani Bhaskar
Srijanani Bhaskar

Business Development Manager, DuPont

Dr. Srijanani Bhaskar is Business Development Manager, DuPont Intexar(TM) for Americas, Europe Middle East and Africa. In her current role, Srijanani has responsibity for growing Intexar(TM) for fitness, heating and health applications. Srijanani has a Bachelors degree in Chemical Engineering from Anna University, Chennai, followed by M.S. and Ph D degrees in Macromolecular Science and Engineering from the University of Michigan, Ann Arbor. Srijanani lives in the wonderful Philadelphia area and enjoys creating henna art in her spare time.

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Ranil Vitarana
Ranil Vitarana
Ranil Vitarana

Chief Innovation Officer, MAS Innovations Pvt Ltd

Mr. Ranil Vitarana is the group Chief Innovation Officer of MAS Holdings. As CIO of the group, he is responsible of MAS' Innovation and Technology strategy and leads diversification of MAS into new adjacencies. Ranil holds a bachelor of engineering degree from Imperial College London, in Electrical and Electronic Engineering, an executive education from Singularity University, USA. He is a member of numerous boards and holds several patents under his portfolio. Ranil combines his strong technical background and intrinsic entrepreneurial mindset, to create capital knowledge that connects the dots between b2b customer requirements and end consumer needs through diverse new business models and first to market products. Fueled by his passion to differentiate and to capture value in the market place by harnessing people's creativity and elevating lives through technology solutions, Ranil believes in not just creating the next 10% growth but creating 10x over.

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Svenja Walter
Svenja Walter
Svenja Walter

Online Expert, Waltermedia

Svenja Walter has been blogging for eleven years - with up to 250,000 readers a month. As a digital storyteller and consultant, she shows companies how they can use the Internet to build traffic, communities and revenue. Svenja's focus is on modern narration in the following areas
text, social media, photo and video. She believes that everything can be learned and that every company must become a media house in order to be secure for the digital future.
It's about taking action yourself and building up internal knowledge instead of outsourcing the creative tasks to agencies.

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Thomas van Schaik
Thomas van Schaik
Jennifer Hader
Jennifer Hader
Jennifer Hader

Leiterin Zentralbereich Human Resources, Messe München GmbH

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Peter Demopoulos
Peter Demopoulos
Peter Demopoulos

Sport Scientist, RealTrack Systems SL

Peter is a Sport Scientist working with RealTrack Systems. Prior to joining RealTrack, Peter was a lecturer in the Department of Sport and Exercise Sciences at Anglia Ruskin University in Cambridge, UK. In addition, Peter has experience working as a Performance Analyst alongside the Technical Director of a Category 1 Football Academy in the UK. Peter graduated with a BSc in Business Administration from Deree College, Athens Greece and with a BSc in Applied Sport and Exercise Science from Edge Hill University, UK. He completed a PhD in Sport Science from the same institution. His doctoral thesis examined optimizing the use of GPS technology to quantify biomechanical load in elite level football. Peter's research interests include: GPS metrics with reference to playing position in football, analysis of training and match performance data, and acceleration profiles of players.

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Klaus Dittrich
Klaus Dittrich
Klaus Dittrich

Chairman & CEO, Messe München GmbH

Klaus Dittrich (born in 1955 in Gauting near Munich) has been Chairman and CEO of Messe München GmbH since January 2010. In this role he is also responsible for the overall management and coordination of the Messe München Group.

He is also in charge of the ISPO Cluster as well as the trade fairs BAUMA, INHORGENTA MUNICH and EXPO REAL. Internally, his areas of responsibility include the Central Divisions of Corporate Strategy and Personnel, the Digital Business Unit and the Departments of Corporate Marketing and Corporate Communications. In addition, Klaus Dittrich is a member of the Management Board of GHM Gesellschaft für Handwerksmessen. Dittrich came to the company as Deputy Managing Director in April 2002 and was appointed Managing Director in February 2003. In that position he was responsible for the trade fairs in the Business Unit for New Technologies in Germany and abroad.

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Hannah Klose
Hannah Klose
Hannah Klose

Moderator, HK - Moderation & Training

Hannah leads panel discussions and interviews - charming, spontaneous and always authentic. She moderates congresses and events on various topics on large, small and private stages.

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Alissia Quaintance
Alissia Quaintance
Alissia Quaintance

Founder, IQ Gemini

Alissia Quaintance is a specialist for emerging technologies and effective team collaboration. At IQ Gemini she structures and facilitates creative workshops for corporate teams aimed at identifying and removing roadblocks to innovation.

Using the IQ Gemini Embodied Collaboration framework she enables organizations to seize the unique human potential to creatively collaborate in groups and enter into a successful project execution.
With expert insights from her network of social- and cognitive scientists, anthropologists and world leading technologists Alissia Quaintance enters into a dialog about future workspaces shared with intelligent machines.

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Dr. Markus Meyer

Managing Director Central Markets, HUGO BOSS AG

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Dr. Oliver Pabst
Oliver Pabst
Dr. Oliver Pabst

CEO, Mammut Sports Group GmbH

Dr. Oliver Pabst has been CEO of the Mammut Sports Group since September 2016. In his role as CEO, Oliver drives a number of strategic initiatives, in particular the development of Mammut into the Digital Leader of the outdoor industry - in addition, he is also active as a member of the Executive Committee of Conzzeta AG, the parent company of Mammut. Oliver began his career in 1993 at McKinsey & Company in Zurich. Since 2006, he has been a member of the Management Board and Managing Director of several divisions of Willy Bogner KGaA in Munich. From 2002 to 2005 he was Managing Partner of the Boards & More Holding SA in Montreux.

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Alexander Otto
Alexander Otto
Alexander Otto

Head of Communications, Tradebyte Software GmbH

Alexander Otto has always been communicating a lot—as a freelancing editor, PR Manager or blog author. Does all that now on a professional level for Tradebyte. And has never lost his curiousity for commuication itself.

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Jonas Spengler
Jonas Spengler
Jonas Spengler

Co-Founder/CTO, komoot GmbH

Raised in the Alps and obsessed with programming since his teenage years, Jonas loves the outdoors. 2010 he teamed up with friends and founded komoot. To date komoot is europe's biggest outdoor platform, continuously inspiring  over 6 million users to explore more. With a background in computer science, sociology and management consulting,
Jonas passion is in product and company building. 2017 he led the change of komoot into a radically remote first philosophy with a rapid growing team of currently 40 employees working from more than 17 cities all around europe.

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Stefan Herzog
Stefan Herzog
Stefan Herzog

vds Secretary General & shareholder, vds (Verband deutscher Sporthändler) & Herzog SportsConnection 

Stefan Herzog has managed three large companies in our industry: SportScheck, Karstadt Sports and Intersport Voswinkel.
His last stop in the trade was SportScheck - from 2005, Herzog was Managing Director of the OTTO Group subsidiary for ten years.
Herzog then went into business for himself with the consulting firm Herzog SportsConnection.
The 57-year-old advises industry and trade with a focus on transformation. Herzog is, among other things, a shareholder
at KellerSports and holds various supervisory board mandates.
Since September 2019 Herzog is also Secretary General of the vds (Verband deutscher Sporthändler).

 

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Heiko Johannisson
Heiko Johannisson

Head of Sports at eBay GmbH

  • married, 2 kids
  • living in Berlin-Zehlendorf
  • studied in Hamburg and Münster
  • master degree in Philosophy, Economic Policy and Political Science
  • 9 years with Bertelsmann before joining eBay in 2011
  • several responsibilites in Business Development Teams
  • taking leadership for Fashion Account Management Team in 2015
  • since 2018 Head of Sports, reponsible for B2C business in Sports & Lifestyle categories on eBay.de
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Benjamin Penkert
Benjamin Penkert
Benjamin Penkert

Head of Consulting, leAD Sports

Benjamin is a SportsTech expert who is providing the world with data & insights about SportsTech startups and the surrounding ecosystem. He has been working as a Management Consultant and Strategy Expert for large corporations before joining the startup community in various positions. At leAD Sports, he helps organizations to grasp opportunities at the intersection of Sports & Technology.

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Tim Krieglstein
Tim Krieglstein
Tim Krieglstein

Co-Founder & Managing Director, leAD Sports

Tim loves making an idea take shape. He has always had a passion for communication and marketing, even starting his first business, an advertising agency at the age of 17. He is an entrepreneur with an impressive international marketing expertise of more than 20 years, paired with strong organizational and management skills. As former Head of Marketing at Red Bull in Europe, he played a key role in driving innovation and cutting-edge projects. Tim is Managing Director at leAD, a global powerhouse for sports tech entrepreneurship and investments.

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Nathalie Sonne
Nathalie Sonne
Nathalie Sonne

Head of Program, leAD Sports

After a brief trip into the agency world, Nathalie soon immersed herself in the founders’ scene to live her passion for fast-paced environments and strategy in unfamiliar terrain by working for startups both in the U.S. and Germany. As Head of Program at leAD Sports Accelerator, she gets to combine her personal interest in sports with this diverse experience and leverage it – to help promising early sports startups to grow and succeed.

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Pascal Damm
Pascal Damm
Pascal Damm

COO Digital & Managing Director Digital Transformation, SPORT1 GmbH

Agile oriented operations specialist and motivator with more than 15 years of professional experience in leading positions in digitalization of media business models, digital change, monetization, analytics, technology and finance.

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Dirk Schlünz
Dirk Schlünz
Dirk Schlünz

Head of commercial division, FC St. Pauli v. 1910 e.V.

  • Head of Marketing at FC St.Pauli, responsible for marketing the club in the areas of sponsoring and hospitality, Hamburg, Germany
  • Founder of DAVNIS Sports, Israel's leading sports marketing agency in the fields of sponsoring, media rights and sports tech, Tel Aviv, Israel
  • Vice President, Head of Football, Lagardère Sports & Entertainment SA, Geneva, Switzerland
  • Managing Director Lagardère Sports & Entertainment Limited, Tel Aviv, Israel
  • Key Account Manager Lagardère Sports & Entertainment Siemens AG / Real Madrid CF, Berlin, Germany
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Thomas H. Rudy
Thomas H. Rudy
Thomas H. Rudy

Founder, WhiteRock GmbH

Thomas H. Rudy is the Co-Founder of WhiteRock, a global advisory firm working on M&A transactions and capital raises in the sports & entertainment sectors. He plays a key role across both sports team and sports-related business deals. With a background in sports investment banking and principal investing, Rudy’s broad knowledge base delivers a great deal of value to clients.

Also the Founder of investment fund Capital R Investments, he has appeared as a financial expert on Deutsches Anleger Fernsehen (DAF), N-TV, N24, Der Aktionär TV, and Inside Wirtschaft in Germany, in addition to appearances on U.S., Chinese, and Korean television programs at the New York Stock Exchange and NASDAQ.

Furthermore, Rudy is the Co-Founder and Managing Partner of New York-based venture capital fund Elevate Innovation Partners that focuses on early stage investments in fintech and enterprise software companies.
Rudy graduated from Columbia University in New York City in 2006 with a BA in Economics.

 

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Moritz Kreppel
Moritz Kreppel
Moritz Kreppel

CEO, Urban Sports Club

Moritz Kreppel is co-founder and CEO of Urban Sports Club, Germany’s largest, most diverse and flexible sports offering. Moritz is passionate about innovative ideas, business models and gadgets - not only - but in particular those involving sports. Whilst working as a business consultant, together with his co-founder Benjamin Roth, Moritz developed the concept of a platform for sports flatrates that would disrupt outdated membership models for sports and fitness. With a single membership, Urban Sports Club's members can choose freely from more than 50 types of sports including fitness, yoga, swimming, climbing, team sports, wellness and many others. With the acquisition of several competitors, Urban Sports Club is now the German market leader with more than 3.500 sports venues in 37 cities in Germany as well as in Italy, France & Portugal.

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Tareq Nazlawy

Senior Director Digital Strategy, adidas

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Tony Hawk

Skateboard Legend, Gaming Icon, Entrepreneur

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Speaker on Tuesday, February 5, 2019

Klaus Schwab
Klaus Schwab
Klaus Schwab

CEO of Plan.Net Gruppe

Schwab, born 1971, studied media and law in Hanover. Since September 2016, he has headed the Plan.Net Group as Managing Director and Partner. Schwab not only has many years of experience in the agency industry, but also in strategy consulting and in the field of digital transformation. As a "Digital Aborigine" at Plan.Net, he advises clients on how they can operate successfully today in the digital age and how they can secure and expand their future viability for tomorrow.

Schwab is a frequent interview partner of WirtschaftsWoche or Capital and is active as a lecturer at the Bauer Media Advertising Academy as well as with keynotes or as a speaker at Effizientag or BVDW formats. He has published various articles on brand management in the digital age and user centered thinking and has been a lecturer and guest lecturer on these topics.

 

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Fermin Davies
Fermin Davies
Fermin Davies

Advisory board, executive member, Sportmas

Chief Project Officer (CPO) in Digital Transformation and Advisory Board Member in Sportmas since 2016. With 28 years of experience in Business Value Model development, Davies has developed his career in different environments as Healthcare turnkey construction, Interior-graphic-industrial Design, Branding, Architecture & Engineering, Retail, Internet platforms, publishing, International trade, Software companies,... He is a free spirit thinker in business strategies based on a company’s capability, market evolution and customers target, optimizing resources and redefining priorities, stepping outside the comfort zone to change the approach to leading specific target markets.

 

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Alexander Cucurull
Alexander Cucurull
Alexander Cucurull

General Manager, Base

Master in International Business, Post Graduate in Business Administration and Bachelor’s degree in Marketing. More than 16 years working in Multinationals (PepsiCo, Nike, Umbro)  leading -in both the Sport and Consumer products industry- Commercial and Marketing departments: Sales, Marketing, Sports Marketing and Communication.

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Sebastian Buggert
Sebastian Buggert
Sebastian Buggert

Member of the Board at rheingold institut GmbH

Sebastian Buggert, Member of the Board at rheingold institute.
Chief Innovation Officer, Psychologist, Qualitative Market Researcher and Speaker.
Research focus: National and international research in sectors such as media, digital transformation, retail and service business, telecommunications, etc. 

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Christopf Babinsky
Christopf Babinsky
Christopf Babinsky

Managing Director at ASB GlassFloor

Christof Babinsky, Managing Director of ASB GlassFloor
studied Business and Management (BA hon) in Bath, UK. Following his studies he lead the marketing department of a medium-sized manufacturing business in Yeovil, UK. In 2012, Christof decided to come home and become part of the family business that had its main focus on the manufacture and distribution of ASB SquashCourts (world market and innovation leader).
2013 ASB GlassFloor is introduced to the market and recived as the most innovative sports surface world wide.
2015 ASB LumiFlex is introduced as the world's first video sports floor.
2018 the brand ASB Architectural is formed (Plein Sports, Dell and Microsoft are clients)
2019 ASB LumiTrax, the first interactive video sports floor is presented at ISPO 2019

 

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Karen Dai
Karen Dai
Karen Dai

Group Project Director ISPO Beijing & ISPO Shanghai, Messe Muenchen Shanghai Co., Ltd.

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Elena Jasper
Elena Jasper
Elena Jasper

Exhibition Director ISPO Beijing & ISPO Shanghai at MESSE MÜNCHEN GMBH

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Benny Wu
Benny Wu
Benny Wu

CEO of Beijing Carving Ski Sports Development Corp.

Wu Bin is the chief writer of the China Ski Industry White Book, the CEO of Carving Ski Group, the Vice Chairman of the Beijing Ski Association, a specially invited lecturer at the Beijing Sport University, Heilongjiang Ice and Snow Vocational Technology College and Sportbank Business School, and chief editor of the annual report on the development of the ski industry in China. Wu Bin has long been committed to promoting the development of the domestic ski industry and has conducted in-depth research on international and domestic ski industry.

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Karl Wehner
Karl Wehner
Karl Wehner

Managing Director Germany, Austria, Switzerland, Turkey, Eastern Europe at Alibaba Group

Karl Wehner was appointed Managing Director Germany, Austria, Switzerland, Turkey, Eastern Europe in July 2017.

Karl is responsible for helping partners across key European markets access the Alibaba Ecosystem and brings over fifteen years of experience in the digital commerce space to the role.

Karl started his e-commerce career at Amazon Germany in 1999, where he launched and managed the Amazon Marketplace business and was also responsible for the launch of Amazon’s co-branded credit card.
Before joining Alibaba, Karl successfully built a 3rd party marketplace for Takealot.com in Cape Town, which has become South Africa´s largest e-commerce company.

 

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Björn Endter
Björn Endter
Björn Endter

Senior Director Strategic Marketing & Corporate Development FC Schalke 04 e.V.

In his leadership role as the Senior Director Strategic Marketing & Corporate Development, Björn Endter (40) is directly reporting to the Managing Board of FC Schalke 04. He is responsible for Strategic Brand Management, Consumer Marketing, digital transformation processes and international expansions of the club. After his university degree in the German Sport University Cologne, he used to work in the Sports Marketing department of the telecommunication giant Deutsche Telekom fort he FIFA World Cup 2006, the sports equipment supplier PUMA, the sports equipment start-up company DO YOU FOOTBALL and the traditional soccer club VfB Stuttgart, before he joined one of Germany’s top tier soccer clubs FC Schalke 04 in 2011. The main issue of the marketeer in his current role is, to establish a European top soccer club in a globalized environment.

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Conrad Ziesch
Conrad Ziesch
Conrad Ziesch

Head of China at ALBA BERLIN Basketballteam

From the start Conrad Ziesch is in charge of ALBA BERLIN’s unique China program, that was awarded by the EuroLeague with the Devotion Marketing Award in Gold. Besides Marketing issues, Ziesch is organizing annual China trips by ALBA’s professional and junior teams as well as intercultural camps and tournaments for Chinese and German students.

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Benedikt Scholz
Benedikt Scholz
Benedikt Scholz

Head of International | Commercial & New Business at Borussia Dortmund

Benedikt Scholz has joined Borussia Dortmund on October 1, 2010 to work in Sales and Marketing. As Department Head of “International | Commercial & New Business” the 35-year-old is responsible for the international strategy and business development and plays a key role in the development of commercial projects at BVB. Scholz, a graduate in sports management, was previously employed by Lagardère Sports (formerly SPORTFIVE), an international sports marketing agency based in Hamburg, and by PUMA, Borussia Dortmund’s current kit supplier.

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Laura Lutz
Laura Lutz
Laura Lutz

Moderator, N24

Laura Lutz is a graduate sports scientist and trained journalist with more than ten years of experience as a moderator. She can currently be seen on Germany's first sports news channel Sky Sport News HD. Lutz previously worked for the news channel N24 (now Welt).

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Erik Lau

Influencer Marketing Expert, blogfoster GmbH

Influencer marketing expert at blogfoster GmbH - market leader for data-based influencer marketing. After his studies he worked in event and sport marketing agencies. In his role as Sales Manager at blogfoster GmbH he designed over 50 influencer campaigns in the last 2 years and is specialized in the areas Sports & Outdoor as well as Arts & Entertainment.

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Daniel Lin

Vice president, Sanfo Outdoor Products Co Ltd

20 years of industry experience of branding and supply chain management

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Speaker on Wednesday, February 6, 2019

Christoph Rapp
Christoph Rapp
Christoph Rapp

International Sales & Retail Manager, ISPO Munich

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Gerd Bittl-Fröhlich
Gerd Bittl-Fröhlich
Gerd Bittl-Fröhlich

sportsella e. K.

Gerd Bittl-Fröhlich (born in 1965) has more than 25 years of experience in the sports industry. After working for the Bittl Schuh + Sport GmbH for twelve years (6 of them as a managing director), the music lover launched yousports.com in Switzerland, a supply chain for sport retailers. In 2005 he founded sportsella - an online training platform for sport retailers accross all brands.

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Frank Proksch
Frank Proksch
Frank Proksch

Director of Research and Development, UVEX Sports Group GmbH & Co. KG

  • 2001–2006: Diploma studies “Sport and Technology” (Otto von Guericke University Magdeburg)
  • 2006–2008: Process Engineer—Skiing Department (HEAD Sport AG)
  • 2008–2009: Development Engineer—R&D Racket Sport—Tennis Department (Head Sport AG)
  • 2009–2013: Product Manager & Head of Development (Simplon Fahrrad GmbH)
  • 2013–2015: Head of Development (UVEX Sports Group GmbH & Co. KG)
  • 2015–today: Director of the Research and Development Department (UVEX Sports Group GmbH & Co. KG)
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Dr. Martin Schlegl
Dr. Martin Schlegl
Dr. Martin Schlegl

Board Member, Australian Sports Technologies Network

  • Since 03/2016: Board Member, Australian Sports Technologies Network Ltd
  • Since 11/2015: Director and Board Member, National Can Industries Packaging Pty Ltd (NCI Packaging)
  • Since 07/2013: Principal Consulting, Chemneera Pty Ltd
  • Since 11/2012: Member of Advisory Board - Principal Consulting, A & A Australia Tax Legal Consulting
  • 06/2006–10/2012: Managing Director, Advanced Polymer technology Australasia (APTA) & Director, Sports Technology International (STI)
  • 1996: Ph.D. rer. nat., Technical University of Braunschweig
  • 1988–1994: Diploma in Chemistry, Technical University Braunschweig
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Michael Jakob
Michael Jakob
Michael Jakob

Vice President of Business Development, PrimaLoft GmbH

  • since 09/2018 Vice President of Business Development (PrimaLoft GmbH)
  • 01/2014–09/2018 Marketing Manager Europe (PrimaLoft GmbH)
  • 01/2012–12/2013 Marketing Manager SALEWA Germany (Oberalp Germany GmbH)
  • 08/2010–09/2011 Retail Marketing and Project Manager (W.L. Gore & Associates GmbH—GORE-TEX)
  • 10/2004–08/2010 Degree in Sport Economics (University of Bayreuth)
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Roman Klein
Roman Klein
Roman Klein

Senior Head of Human Resources & Strategic HR Development, Puma SE

  • Since 2017: Senior Head of Human Resources & Strategic HR Development, PUMA SE
  • 2013 to 2016: Head of Human Resources & Strategic HR Development, PUMA SE
  • 2011 to 2013: Head of Global HR Development & Talent Management, PUMA SE
  • 2006 to 2010: Team Leader Strategic Training & Development, HUGO BOSS AG
  • 2002 to 2006: Study of Educational Psychology & Organizational Psychology, LMU Munich
  • 1999 to 2002: Police Commissioner, Hamburg Police Department
  • 1995 to 1999: Degree as Diplom Verwaltungswirt (FH), Department of Police, FHÖV Hamburg
  • 1993 to 1995: Apprenticeship as banker, Deutsche Bank AG
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Dr. Guido Schafmeister
Guido Schafmeister
Dr. Guido Schafmeister

Managing Partner, Sport Management Academy Bayreuth GmbH

  • since 10/2014: Managing Partner (Sport Management Academy Bayreuth GmbH)
  • since 04/2010 Lecturer MBA Sports Management at the University of Bayreuth
  • 09/2009–02/2016 Professor (Macromedia University of Applied Science)
  • 11/2007–08/2009 Management Consultant (Vivaldi Partners)
  • 04/2007 Doctorate Dr. rer.pol.
  • 10-1996–04/2002 Degree in Business Administration (University of Bayreuth)
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Patrick Meyer
Patrick Meyer
Patrick Meyer

Consultant / Wissenschaftlicher Mitarbeiter & Doktorand, elaboratum GmbH / Friedrich-Alexander-Universität Erlangen-Nürnberg

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