Sporting goods industry






Digitalization
Wie verändert die Digitalisierung das Sportbusiness? ISPO Digitize liefert Antworten.
It is the event for the digitization of the sports industry: ISPO Digitize (28th and 29th June, Messe München). Manufacturers and retailers learn everything they need to know about digitization in the sporting goods industry. Save your ticket fast and save money.



Sports business
Martin Benda leads the legal department of the sports company Puma.
Puma has a new General Counsel. Martin Benda comes from the beverage manufacturer Coca-Cola and will in future lead the legal department of the sports company. After 20 years of operation, his forerunner has taken a new path.

Sports business
Billabong shops now belong to the former competitor
The takeover of the board sports specialist Billabong International by competitor Boardriders has been completed perfectly and officially. The result is the world's leading action sports company with the former Boardriders brands Quiksilver, Roxy and DC Shoes as well as the brands Billabong, RVCA, Xcel, VonZipper and Element, which previously belonged to Billabong.

Sports business
The Fair Wear Foundation organized the marathon on Facebook.
The Fair Wear Foundation is taking a stand for fair production conditions in the clothing industry. 20 companies, including some from the outdoor industry, explained how they do it in a Q&A marathon on Facebook. ISPO.com compiles how the brands are benefiting.