Olympic gold, Cab Triple 1280, Sportswoman of the Year: Anna Gasser is at the forefront of snowboarding. In an interview, the 27-year-old reveals what drives her to peak performance and how she has won hundreds of thousands of followers on Instagram, Facebook and Co.
The eSports industry is booming worldwide, but in Germany politicians and the DOSB are reluctant to recognize competitive gaming as a sport. eSports associations react with incomprehension, but are nevertheless certain: eSports is unstoppable.
Women conquer the sports business, whether as trainers in the German Bundesliga, as sports travel organizers or fitness bloggers - and as customers, too. These are the findings of a survey* by ISPO Munich 2019 on the topic of "Women in Sport Business".
Products alone are no longer enough to retain customers - much too fast moving and much too interchangeable. In order to build and maintain a community, brands have to be sympathetic and experienceable. ISPO.com presents successful strategies.