The ISPO Award is judged four times a year but is awarded when the client wants it. The presentation of the quality seal takes place in a targeted native advertising in review-style. In addition, the innovation is automatically included in the ISPO Award Exhibition.
The article was placed visibly on the ISPO.com home page as a teaser. It was also published on the customer's desired day in all B2B and B2C oriented newsletter, for example the Sport Business Update, the B2B newsletter, which has around 3,000 subscribers. In addition, the article was played out in both German and English to a relevant target group on LinkedIn and achieved over 14,000 impressions as well as targeted via Outbrain & Taboola. It was part of the ISPO Award Exhibition and other communication measures.
The communication launch of the product starts directly with word-of- mouth and high trust of the ISPO Award quality seal. Google page 1 placement, high reach and high visit times give the product a strong kick-off and loads of trust when hitting the shelves.
As the first and only megatrend-oriented sports and outdoor magazine, ISPO.com is the perfect platform for reaching ambitious consumers and industry professionals alike. With our native advertising offers, your brand reaches decision-makers, influencers, and buyers.
My name is Florian von Stuckrad and I am responsible for the marketing of ISPO.com. Contact me now so that we can find the optimal solution for you and your brand on ISPO.com.
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