Target group-specific communication with the renowned ISPO Award

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A unique avalanche airbag technology for special protective equipment. And it was rightly honoured with the ISPO Award. And not only the seal of approval is not the only benefit to the innovation: the new concept uses native advertising to capitalise on its news value as well. And it does so precisely when the company's own marketing plan requires it.

The implementation

The ISPO Award is judged four times a year but is awarded when the client wants it. The presentation of the quality seal takes place in a targeted native advertising in review-style. In addition, the innovation is automatically included in the ISPO Award Exhibition.

The dissemination of content

The article was placed visibly on the home page as a teaser. It was also published on the customer's desired day in all B2B and B2C oriented newsletter, for example the Sport Business Update, the B2B newsletter, which has around 3,000 subscribers. In addition, the article was played out in both German and English to a relevant target group on LinkedIn and achieved over 14,000 impressions as well as targeted via Outbrain & Taboola. It was part of the ISPO Award Exhibition and other communication measures.

The result

The communication launch of the product starts directly with word-of- mouth and high trust of the ISPO Award quality seal. Google page 1 placement, high reach and high visit times give the product a strong kick-off and loads of trust when hitting the shelves.

Why is your ideal platform for advertising

As the first and only megatrend-oriented sports and outdoor magazine, is the perfect platform for reaching ambitious consumers and industry professionals alike. With our native advertising offers, your brand reaches decision-makers, influencers, and buyers.

Contact me now

My name is Florian von Stuckrad and I am responsible for the marketing of Contact me now so that we can find the optimal solution for you and your brand on

Florian v. Stuckrad
Projektleitung Native Advertising auf im Auftrag der Messe München GmbH