Is sponsoring biathletes worth it for their outfitters and what do the athletes get from their outfitters? ISPO.com shows what the deals between outfitters and athletes look like.
Two-and-a-half months before the beginning of the Alpine Ski World Championships 2017 in St. Moritz, marketer Tridem Sports has sold the last sponsoring package.
The ski champion tests his equipment more intensively than any other, but has had more success than anyone before. These are the skis the champions use, and see some of their skiing habits.
Screw manufacturer Würth has been present and well-known as a sponsor in winter sports. Head of Marketing Dieter Münch explains why they’ll also be scoring in soccer now, too.
