Industry trends

Sporty seniors are gathering followers on TikTok and Instagram. Their new trend sports are slow jogging or walking football. ISPO.com explains what this means for the sports industry.

Trail running is driving innovation in running. These are the trends according to Runner's World Run & Trail Summit 2023.

Running is a mass sport and a passion. Which brand you wear is a matter of attitude - and sometimes a statement.

What sports tourists really want and where organizers have opportunities.

Forget status symbols and boring benefits: Which values guide Generation Z in work, consumption and sports.