The world's most important start-up competition in sports is about to take place. The expert jury examines every idea very carefully. A day with 13 judges and the sports products of tomorrow.
The movement pattern of the Kettlebell Swing is very well suited to learn the correct hip movement mechanics required for back-friendly lifting and jumping.
After the sporting goods giant Adidas, Primaloft is now also working with Parley for the Oceans. The cooperation stands for the growing sense of sustainability in the sports business.
