Brand strategy

A whole winter’s worth of skiing for just €205? Saas-Fee has just launched an incredible offer. There must be a catch...

No company makes more zippers than YKK: how the group became a global brand is explained by manager Michael Dittmer.

Adidas takes the next step in the cooperation with rap superstar Kanye West. Following the Yeezy shoes, there will now be a complete product range.

Even Oscar winners wear these shoes: Three Swiss natives developed a running shoe and let surfers test them on the water — without their board.

BLACKYAK was founded in 1973 by Tae Sun Kang under the name Dongjin Mountain. The current name has been a registered trademark since 1996.