Brand strategy

What differentiates a brand with good products from a very successful brand? Marketing expert Peer Hartog explains in the ISPO ACADEMY.

Company founder Tommy Delago is representing Nitro Snowboards at ISPO MUNICH 2017. In this interview he talks about the new hall concept POLYGON, the current state of the market, and YouTube campaigns.

Sherpa Adventure Gear continues to manufacture a large proportion of its goods in Nepal, its home country and one torn by a devastating earthquake.

What’s happening at the sports fashion company Bogner since owner Willy Bogner stepped back from the operative business? CEO Alexander Wirth explains the restructuring in an interview.

With its discount campaigns, Black Friday is a celebration for retailers and customers. The outdoor company Patagonia now wants to make use of the day with a donation campaign to place the focus on sustainability.