Sports market

Two German tennis players talk to ISPO.com about their difficult path to professionalism, their sponsors - and why Instagram is not so important to them, but others benefit from it.

More and more retailers from the sports sector are implementing new, groundbreaking store projects in 2018. ISPO.com shows the best ideas for stationary store concepts of 2018.

Shortly before the company’s 50th anniversary, Markus Zanier explains why so much is changing in Zanier. He also reveals what he wants to hold on to.

The digital and analogue worlds are merging more and more, also in the sports business. We show some dealers who are pioneers here.

The sports brand Bogner is changing its supervisory board and is building on digitalisation. In addition, the 2017/18 financial year also ends satisfactorily.