When it comes to product purchases, retail expertise, sustainability, and sportstech are embraced. The new Outdoor Consumer Report 2021 from ISPO and Deloitte, which is now available for free download, comes to these and many other conclusions.
With Corona loosening: Outdoor fans are looking to return to brick-and-mortar sports retailers for their outdoor apparel purchases after months of lockdown. True to the motto #supportyourlocals. Schöffel finances the planting of one tree per in-store purchase.
Did Covid-19 change the relationship between sports retailers and athletes - and if so, how? Like athletes, ISPO.com tell their very different shopping strategies.
