Ole Zimmer
Author:
Ole Zimmer

Athletes Tell How They Shop

"In Corona Times, Our Sport Retailer Saved Us"

The corona pandemic has changed many things. While the stationary retail had to close, online shopping has literally gone through the roof. New televisions, books, kitchen appliances, but also food and toilet paper were delivered in bulk - but large purchases were avoided. And what about sports and outdoor goods? Five hobby athletes told ISPO.com how they shop these days.

Has Covid-19 changed the relationship between sports retailers and customers - and if so, how? Many sports articles require a lot of advice due to the variety of models. The sports retailer is often an important confidant. Due to corona-related restrictions, the exchange with the specialist dealer is no longer quite so easy. We asked five hobby athletes how they shop in this exceptional time.

No matter which country you look at, no matter which sector - the buying mood is clearly clouded. A Deloitte study shows that when it comes to planned clothing or shoe purchases, for example, consumers in Germany (-7%), Italy (-17%) and Canada (-34%) want to spend significantly less in the coming month (until mid-June 2020).

 

Focus: Retailers and Shopping

Our international retailer survey shows where retailers feel the pinch:

ISPO Retailer Survey: How Corona affects the international sports retail trade

 

 

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Ole Zimmer
Author:
Ole Zimmer
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