Innovation in sports and sport business

The sport industry lives on innovations. The sport market is determined by constant redevelopment and further development. Many innovations start as seemingly crazy ideas from an athlete, but go on to become a sport start-up virtually overnight. Others spend years in development at established sporting goods manufacturers. We are right there as the innovations emerge, talking to the inventors, makers and pioneers.

Innovation

Read more articles

More on the topic Innovation

  • Sustainability
    These Venues Combine Sport and Biodiversity in Cities
    How can sports facilities promote biodiversity in urban areas? In a new guide, the World Conservation Union IUCN and the International Olympic Committee have selected sports venues that have been particularly successful in doing so. From an artificial green island for the Olympics to a horse race track with unique flora and fauna.
    read more
  • Brandnew
    How Aerofoils and Audi Want to Elevate Surfing
    The Aerofoils eFoil surfboard is not only an eye-catcher on the water. The high-tech board also shows how innovation in the sports business is achieved in cooperation with other industry representatives, in this case Audi.
    read more