Salomon is getting ready for the future. The French sporting goods manufacturer has already undergone its first digital transformation. In an interview, Salomon President Jean-Marc Pambet explains the next steps – and how ISPO Business Solutions can help the outdoor giant.
Electric bike manufacturers and retailers say what is missing for the e-bike to really pick up speed for everyone. Opinions are divided on this matter.
More and more brands are counting on crowdsourcing. But is that also useful for my company? You can find everything you need to know on this subject here.
Qualitative market research is among the most effective methods for understanding consumers. Innovations expert Dr. Jens-Uwe Meyer explains how it is done.
Bergans’ Sustainability Manager explains why outdoor brands can especially benefit from crowdsourcing, and what the prerequisites are for a successful OPEN INNOVATION project.
Help us develop the ultimate sports jacket of the future! We want the ISPO community to get involved in the entire process, from the initial idea to the design of the final garment.
