FENC continues to build on its brand growth momentum with a 5-point strategic focus. This is how the Taiwanese company confronts issues of the time, thereby shaping its image.
More and more brands are counting on crowdsourcing. But is that also useful for my company? You can find everything you need to know on this subject here.
It’s the lightest synthetic fiber available, with a strong sustainable ID, but problems with dyeing due to its lower resistance to heat as compared to polyester, haven’t given polypropylene the credit it deserves, until now.
Electric bike manufacturers and retailers say what is missing for the e-bike to really pick up speed for everyone. Opinions are divided on this matter.
Qualitative market research is among the most effective methods for understanding consumers. Innovations expert Dr. Jens-Uwe Meyer explains how it is done.
Bergans’ Sustainability Manager explains why outdoor brands can especially benefit from crowdsourcing, and what the prerequisites are for a successful OPEN INNOVATION project.
Help us develop the ultimate sports jacket of the future! We want the ISPO community to get involved in the entire process, from the initial idea to the design of the final garment.
