Some of the stars were even able to double their social reach over the course of the Olympic winter. We took a look at the most successful winter athletes on Facebook and Instagram and compared them internationally.
The official Olympic weather report is only moderately accurate, so Team Snowstorm from Karlsruhe has developed an alternative that is far more technologically superior.
Attractive competitions, exciting protagonists, divine TV ratings – biathlon is, without a doubt, the trend sport of the winter. The combination of cross-country skiing and shooting is now a multi-million dollar business, and is attracting the interest of some major sponsors.
A dominant force in biathlon, Martin Fourcade wants to expand his gold medal collection at the 2018 Olympic Games in Pyeongchang. Alongside cross-country skiing, the Frenchman is a father and social media star.
Last winter he became the individual world champion, and now it’s on to Olympic gold: Simon Schempp is Germany’s best hope for the men’s biathlon at the 2018 Olympic Games in Pyeongchang.
At the age of 44, biathlon legend Ole Einar Björndalen wants to top off an unparalleled career at the Olympic Games in Pyeongchang. With eight gold medals, he is already the most successful winter athlete in the history of the Olympics, and Pyeongchang will be his seventh Winter Games.
Laura Dahlmeier is currently the world’s most successful female biathlete. Medals are also expected at the Olympic Games in PyeongChang – with fans and sponsors, she’s already on the track to gold.
Is being a biathlon queen a profitable career? In this business interview, Laura Dahlmeier talks money, sponsorship responsibilities, and comparisons with soccer.
Is it worth for the outfitters to sponsor biathletes and how much do the sportspeople receive from their outfitters? ISPO.com shows what the deals between outfitters and athletes look like.
