Some of the stars were even able to double their social reach over the course of the Olympic winter. We took a look at the most successful winter athletes on Facebook and Instagram and compared them internationally.
Attractive competitions, exciting protagonists, divine TV ratings – biathlon is, without a doubt, the trend sport of the winter. The combination of cross-country skiing and shooting is now a multi-million dollar business, and is attracting the interest of some major sponsors.
A dominant force in biathlon, Martin Fourcade wants to expand his gold medal collection at the 2018 Olympic Games in Pyeongchang. Alongside cross-country skiing, the Frenchman is a father and social media star.
At the age of 44, biathlon legend Ole Einar Björndalen wants to top off an unparalleled career at the Olympic Games in Pyeongchang. With eight gold medals, he is already the most successful winter athlete in the history of the Olympics, and Pyeongchang will be his seventh Winter Games.