Skip to main content
ISPO.com ISPO.com
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • At OutDoor by ISPO
    • Press Contact
  • Contact
  • Language
    • English
    • Deutsch
    • Chinese
Messe München
ISPO.com
  • Front
  • About ISPO
    • About Us
      • 50 years of tomorrow
      • About ISPO
      More About Us
      • Media Data ISPO.com
      • Partners
      • Contact
  • Trade Shows
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • About OutDoor by ISPO
        Exhibitor Directory
        Event program
        Segments & Focus Areas
        Directions, Accomodation, Visas
        The Concept
        For trade visitors
        • Download whitepaper
        For Retailers
        • Advantages for retailers
        For exhibitors
        • Application
        • Exhibitor shop
        All pages at a glance
        For Journalists
        • Press Releases
        • Accreditation
        • Blogger and Influencer
        • Images and Media
        • Press Center Opening Hours
        • Press Dates
        OutDays for consumers
    • ISPO Munich OnlineThe world’s largest sports trade show. Online.
      • For Exhibitors
        • Exhibitor Application
        • Exhibitor Brandrooms
        • Exhibitor FAQ
        • Invitation Tool
        For Trade Visitors
        • Get Your Ticket
        • Visitor FAQ
        • Exhibitor & brand directory
        • Conference program
        For Journalists
        • Press Center
        • Accreditation
        • Press Releases
        • Blogger and Influencer
        For sports and outdoor fans
        • Public Streams
        • Free to Air Sessions
        • Run for good
        • Goody Bag
        About ISPO Munich
    • ISPO BeijingThe leading Multi-Segment Exhibition for the sports industry in Asia
      • Program
        • Event schedule
        Exhibitor & Brand Directory
        Segments
        Avatar
        Directions, Accommodation, Visas
        About ISPO Beijing
        For Visitors
        • Visitor Tickets
        • Plans of Grounds and Halls
        • Opening Hours
        • Get the latest news
        • Downloads
        For Exhibitors
        • Application and stand fee
        • Exhibitor Benefits
        • Book Exhibitor Services
        • Exhibitor Manual
        For Journalists
        • Press Releases
        • Images and Media
        • Press Contact
        • Statements
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • Program
        • Event Schedule
        Exhibitor & Brand Directory
        Segments
        Direction, Accommodation, Visa
        About ISPO Shanghai
        For Visitors
        • Tickets
        • Opening Hours
        • Plans of the Grounds and Halls
        For Exhibitors
        • Benefits
        • Application and Tickets
        • Opening Hours
        • Book Exhibitor Services
        • Technical Services
        • Shipping Guidelines
        • Downloads
        For Journalists
        • Press Releases
        • Images and Media
        • Press contact
  • Conferences & Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • EventsAll events at a glance
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • Basecamp of Inspiration
        Winners & Finalists 2021
        • Winner
        • Selection
        Application
        • Application process
        • Application tips
        • Costs & Benefits
        • Transport
        • Publicity
        • Media
        • Booth
        • Online
        ISPO Brandnew
        • Jury
        • Sponsors
        • Contact
        Winners Archive
        • 2020
        • 2019
        • 2018
        • 2017
        • 2016
    • ISPO TextrendsOur platform for innovative performance textiles
      • Trends Spring/Summer
        • Mega Trends Spring/Summer 2023
        • Colors Spring/Summer 2023
        • Textile Trends Spring/Summer 2023
        Trends Fall/Winter
        • Mega Trends Fall/Winter 2022/23
        • Colors Fall/Winter 2022/23
        • Textile Trends Fall/Winter 2022/23
        Trend Brochures
        Application
        • Benefits
        • Categories
        • Judging & Criteria
        • Application Process
        • Fees
        • Apply now
        Results
        • Awardees ISPO Textrends Fall/Winter 2022/23
        • Awardees ISPO Textrends Spring/Summer 2021
        About ISPO Textrends
        • Jury
        • Testimonials
        Contact
    • Outstanding OutdoorThe most important award for extraordinary products in the outdoor industry
      • Application
        • Process, Fees and Tips
        • Benefits
        Awardees
        • Outstanding Products 2019
        • Gold Winner and Winner 2019
        Jury
        Contact
    • ISPO Open InnovationOur crowd-sourcing platform for intelligent product development
      • About
        • Community
        • Projects
        • Blog
        • FAQ
        • For Companies
    • Sourcing & Labelling
      • Digital Sourcing
        • Intro
        • How it works
        • Join Network
        • References
        • Supplier Search ISPO Munich 2019
        • About Foursource
        Labelling
        • Intro
        • Advantages and Functions
        • Free Demo
        • Webinars
        • Downloads
  • Stories
    • Companies
        • 02/25/2021
          Climate neutral by 2050: This is Adidas' sustainability plan
        • Reebok has 2.29 million Instagram followers
          02/17/2021
          Adidas Is Selling Reebok
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • People
    • Products
    • Trends
        • 03/09/2021
          How the sport itself promotes sustainability in the industry
        • Ruth Oberrauch of new women's brand LaMunt: "There's more than just the Girly and the Berfex, we need more space for new things."
          03/08/2021
          Equality in Sport: Do Women Need Their Own Brands?
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • Markets
        • Die Kettlebell und die Wiederentdeckung von funktionellem Ganzkörpertraining -  Vom russischen Jahrmarkt ins Fitnessstudio
          03/01/2021
          Here's What Your Post-Pandemic Gym Visit Looks Like
        • "Outstanding mobility" offers the jacket for climber Andi.
          02/18/2021
          The Future of the Sports Industry: 5 Industry Experts Give Impulses
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • Know-How
        • 02/12/2021
          #UnitedInRivalry: BMW's eSports Marketing Strategy
        • Blackroll meets Yoga with Sinah Diepold,Claudio Trento and the Basefive-Team at ISPO Munich 2021
          01/29/2021
          With Fascia Training and Yoga Out of Immobility in the Home Office
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • Events
        • ISPO Munich Online - Run for Good - Kilian Jornet Foundation
          02/01/2021
          Run for Good: The ISPO charity run for the preservation of the mountains
        • 01/21/2021
          "Eleven friends you shall be" - and compete in the FIFA Pro Clubs EU Masters 2021.
        More news
        ISPO Newsletter
        Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
    • All topcis a-z
    • OutDoor Society
    • Media Data
  • Community
      • The customer as a development partner - Free Whitepaper
      All Projects
      For Partcipants
      • Here is how it works
      • FAQ
      • Login
      • Registration

      Our crowd-sourcing platform for intelligent product development

      For Companies
  • Job Market
    • Job offers
      • All job offers
      • Marketing
      • Retail
      • Product management
      • Sales
      • Design
      All job offers
      For Companies

      ISPO Job Market is the career portal for the sports industry. For careers with passion

      Post a job offer
Alibaba’s Tmall and ISPO announce planned cooperation
  1. Home
  2. Alibaba’s Tmall and ISPO announce planned cooperation
Contact persons
Kathrin Hagel
PR Manager
hagel@ispo.com +49 89 949-21474
All program highlights
ISPO Award
ISPO Textrends
Startup Village
Sports Industry Forum
Asia Pacific Snow Conference
Sports Fashion Trend Forum
Market Introduction Program
Alpitec China
Press release01/26/2018

Alibaba’s Tmall and ISPO announce planned cooperation

Share article

Alibaba Group and the leading sports-focused network for professionals and consumer experts, ISPO, announced that they are exploring a joint strategic cooperation. As part of the initiative, Alibaba intends to support the ISPO network by digitising its services, particularly those aimed at the Chinese market. The contemplated cooperation will enable the over 4,000 international ISPO customers from all over the world who want to expand their e-commerce business into China to learn about the Chinese consumer market and how to work with Alibaba’s e-marketplace Tmall.

Alibaba’s Tmall and ISPO announce planned cooperation
Alibaba’s Tmall and ISPO announce planned cooperation
Image credit: ISPO Beijing
Alibaba’s Tmall and ISPO announce planned cooperation (209.04 KB)

ISPO China will be working closely with the Alibaba teams in China to strengthen its presence in China’s sports and outdoor sector. The ISPO brand incorporates an integrated offering which offers both analogue and digital services including the world’s largest multi-segment trade fairs ISPO Munich, ISPO Beijing and ISPO Shanghai. Tobias Gröber, Executive Director Business Unit Consumer Goods Messe München and Director ISPO Group says: “With Alibaba’s Tmall B2C platform, the ISPO Group will gain a new, powerful and forward-looking partner. The cooperation will be a great opportunity for our customers to participate in one of the fastest-growing markets in the sports industry.”

Gateway to China

Tmall enables international brands who want to enter the Chinese consumer market access to the over 488 million annual active consumers on Alibaba’s platforms, which is especially attractive for brands without a physical presence in China. ISPO members will benefit from a faster enrolment process for opening a Tmall store.

”We see a huge potential for international sports brands in China, as the growing Chinese middle class wants to spend their disposable income not just on products but also increasingly for experiences. Demand for high-quality sports equipment and fashion is massively growing in China. This is why the planned cooperation with ISPO is a fantastic opportunity for sports brands who want to reach a new consumer market,” commented Karl Wehner, Managing Director, Germany, Austria, Switzerland, Turkey and Eastern Europe, Alibaba Group.

In 2019, ISPO and Tmall also aim to explore potential new retail cooperations to upgrade the traditional exhibition with innovative technologies to provide a digitalised experience for both retailers and consumers.

The race is on: Live-stream and talk with Karl Wehner at ISPO Munich

The ISPO trade fair in Munich will again be live-streamed this year, following the huge success at last year’s ISPO events (in Munich, Shanghai and Beijing) which resulted in 8.5 million ‘likes’ and 119.000 comments. Additionally, exhibitors can showcase their collections during the live-sessions to potential customers.

At ISPO Munich (28-31 January, 2018) Karl Wehner will give an overview of the opportunities on the Chinese market during a talk.

Titel: The race is on: Growing businesses with New Retail in China
Location: ISPO Digitize Area, Hall A4, 202
Time: Sunday, 28 January 2018, 14:00

Share article
ISPO Sports Business Network
  • ISPO Academy
  • ISPO Award
  • ISPO Beijing
  • ISPO Brandnew
  • ISPO Digitize
  • ISPO Job Market
  • ISPO Munich
  • ISPO Open Innovation
  • ISPO SDG Summit
  • ISPO Shanghai
  • ISPO Textrends
  • OutDoor by ISPO
  • OutDoor Society
  • ISPO.COM Media Kit
About ISPO
ISPO Newsletter
Everything about new products, news, trends, business strategies and analyses from the world of sports - fresh in your mailbox!
ISPO Social Media
© ISPO. All rights reserved.

Meta menu (EN)

  • Imprint
  • Data Protection
  • Netiquette
  • Terms of Use
  • General Terms and Conditions
ISPO Social Media
  • Language
    • English
    • Deutsch
    • Chinese
  • Home
  • About ISPO
    • 50 years of tomorrow
    • Media Data ISPO.com
    • Partner
    • About
  • Trade Shows
    • OutDoor by ISPOThe international platform for a new outdoor movement
      • OutDoor by ISPO Home
      • Segments & focus areas
      • Exhibitor Directory
      • Directions, Accomodation, Visa
      • Concept
      • For trade visitors
      • For exhibitors
      • For retailer
      • For journalists
      • About OutDoor by ISPO
      • All pages at a glance
    • ISPO Munich OnlineThe world’s largest sports trade show. Online.
      • ISPO Munich Home
      • Exhibitor Directory
      • Event Program
      • About ISPO Munich
      • For Visitors
      • For Exhibitors
      • For Journalists
      • For sports and outdoor fansFor sports and outdoor fans
    • ISPO Beijing The leading Multi-Segment Exhibition for the sports industry in Asia
      • ISPO Beijing Home
      • Tickets
      • Opening Hours
      • Program
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • AvatarAvatar
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Beijing
    • ISPO ShanghaiThe Multi-Segment Exhibition in summer. Designed specially for Asia
      • ISPO Shanghai Home
      • Tickets
      • Opening Hours
      • Directions, Stay, Visas
      • Exhibitors and Brand Directory
      • Segments
      • For Visitors
      • For Exhibitors
      • For Journalists
      • About ISPO Shanghai
  • Conferences & Events
    • ISPO DigitizeTailor-made events to enable your growth with digitalization
      • ISPO Digitize Home
      • ISPO Digitize Summit
      • Become an Exhibitor and Partner
      • Information for Presss
      • Travel & Accommodation
    • ISPO AcademyInternational conferences and trainings for your edge of knowledge
      • ISPO Academy Home
      • Conference Programm ISPO Munich
      • About ISPO Academy
    • ISPO Re.Start DaysDigital conference for identifying post-corona opportunities
    • ISPO SDG SummitA cross-industry summit to use sports and the outdoors to achieve the UN Sustainable Development Goals
    • Events
  • Innovation & Awards
    • ISPO AwardOur quality seal for outstanding products
      • ISPO Award Home
      • Application
      • Winners
      • Jury
      • About ISPO Award
    • ISPO BrandnewThe stepping stone for start ups into the sports industry
      • ISPO Brandnew Home
      • Application
      • Winners
      • Jury
      • Sponsors
      • About ISPO Brandnew
    • ISPO TextrendsOur platform for innovative performance textiles
      • ISPO Textrends Home
      • Application Spring / Summer 2023
      • Trend brochures
      • Awardees Fall/Winter 2022/23
    • ISPO Open InnovationOur crowd-sourcing platform for intelligent product development
    • E-Learning
    • Digital Sourcing & Labelling
      • Intro
      • Digital Sourcing
      • Labelling
  • News & Stories
    • OutDoor Society
    • Companies
    • People
    • Products
    • Trends
    • Markets
    • Know-How
    • Events
    • All topcis a-z
  • Community
    • All projects
    • Here is how it works
    • FAQ
    • Login
    • Registration
    • For Companies
  • Job Market
    • All Sport Jobs
    • Design
    • Marketing
    • Product Management
    • Retail
    • Sales
    • Post a job offer
  • Media Data ISPO.com
  • Press
    • Press Releases
    • Images and Media
    • At ISPO Munich
    • Press Contact
  • Contact
  • Newsletter Subscription