
The Sports Retail Forum is our latest format and is aimed at all sports retailers and those who work with them. Over an entire day, there will be exciting lectures on the topics of new retail, marketing, consumer insights, and industry trends.
Date: February 12, 2020
Time: 10:00 - 16:30
Location: tba
Price: free
Additional information: The keynotes will be in Chinese
10:00-10:40
2019 China Outdoor Market Survey (“COCA Report”) release
Mr. Li Changfa, Vice-chairman of China Outdoor Commerce Alliance (COCA)
11:30-12:00
China outdoor consumer analysis
Mr. Zhao Yang, Nielsen
11:20-12:00
Membership management in new retail era
Mr. Jeremy Zeng, expert on client management and loyalty marketing
12:00-13:30
Lunch break
13:30-14:30
How to use WeChat in sports retail to convert customers
Mr. Jianfeng, CEO of Lingyi Libian
14:30-15:15
How to create engaging TikTok videos
Mr. Hei Matang, Social media expert
15:15-15:45
How to become a sports KOL?
15:45-16:30
Panel discussion: Social media marketing and KOL management for sport brands and retailers
Kailas, UTO, BURTON, Sanfo, UPWILD