At the Runner's World Running Symposium of ISPO Munich, market researcher Dietmar Brandl presented the latest trends on the running market 2020 - with some surprising results.

With the "Save the Seasons" campaign the outdoor campany Bergans wants to make the Seasons a UNESCO World Natural Heritage Site. CEO Jan Tore Jensen explained the idea of this project on ISPO Munich.

Scientific data helps the sports industry to develop products that meet the needs of its customers. Asics and Nike give an insight into their work.

At the Runner's World Running Symposium at ISPO Munich 2020, the biggest sporting event of the summer was also the subject of discussion: the Olympic Games in Tokyo. Olympic champion Dieter Baumann met marathon newcomer Laura Hottenrott on stage.

Viennese trend researcher Oona Horx-Strathern spoke about megatrends at ISPO Munich Networking evening for women. Plus how countertrends arise. She explained how sport is a way of life and predicted the end of the record hunt.

How well do sports brands fit into the fashion market? An analysis by Dr. Ottmar Franzen.

When managers of major brands meet, there is not always agreement. This is good: because the result is a collection of ideas that should inspire others.