Products alone are no longer enough to retain customers - much too fast moving and much too interchangeable. In order to build and maintain a community, brands have to be sympathetic and experienceable. ISPO.com presents successful strategies.

Behind the Scenes: ISPO.com shows how influencers, YouTube stars and bloggers really work and how much time and money they put into their posts and videos.

A blogger, a vlogger and an Instagrammer give insights behind the scenes and chat about their work as outdoor influencers.

Ambitious and professional runners train even in cold and darkness. Before the ISPO Munich Night Run 2019 presented by BUFF they reveal their personal training secrets.

New colors, better technology? ISPO.com asked the most influential bloggers what developments they hope for and expect.

Money, travel, products? There’s a lot of discussion about what influencers expect as compensation. ISPO.com asked some people who should know: lifestyle and sports bloggers.