Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

Sports Business

Shaun White has been a world star as a snowboarder and skateboarder for over a decade.

Snowboarder and skateboarder Shaun White: achievements, fans and sponsors

Three-time Olympic snowboard halfpipe champion Shaun White has been an icon of action sports for years. He's a social media star, entrepreneur, and represents the American dream. He finished the 2022 Olympics in tears, just short of another medal for the freestyle pro in the final.

SportsTech

How FIFA is planning Soccer 2.0

Soccer 2.0: Goal-line technology as well as a video referee that is supplied with virtual offside lines are already likely to be used at the 2018 World Cup. However, the international soccer association FIFA could also imagine players using wearables in the future – provided they meet certain requirements.

Sports Business

SUP Queen Sonni Hönscheid: Foiling is the future trend of water sports

Foiling is the next trend in water sports next to SUP Yoga, reveals the SUP world champion Sonni Hönscheid at ISPO Munich.

ISPO Munich

Windsurfing World Champion Köster: From a white shark to ISPO Munich

A few days ago, the four-time windsurfing World Champion Philip Köster had a close encounter with a white shark but now he’s visiting ISPO Munich for the first time. He’s impressed by the world’s biggest sporting goods trade fair.

Sports Business

SPORT 2000: New Ideas for the Sports Industry

SPORT 2000 wants to continue to grow with new ideas. There’s set to be a “big bang” in the winter sports sector. Find all the information here.

Sports Business

Johannes Rydzek ist die große deutsche Medaillenhoffnung bei den Nordischen Kombinierern.

Johannes Rydzek: achievements, fans, and sponsors

Everyone’s talking about Johannes Rydzek. After four world championship titles, Germany’s Sports Personality of the Year 2017 is also going for gold at the 2018 Olympic Games in Pyeongchang.

Heroes

Eric Frenzel ist der Weltcup-Dominator der letzten Jahre.

Eric Frenzel: Family is even more important than all the gold

Five overall World Cup wins, five World Championship titles, 2014 Olympic champion: Eric Frenzel is the most steady Nordic combined skier of the century. He wants crown himself as champion yet again at the 2018 Olympic Games in Pyeongchang.