ISPO Autor
Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

SportsTech
How FIFA is planning Soccer 2.0
Soccer 2.0: Goal-line technology as well as a video referee that is supplied with virtual offside lines are already likely to be used at the 2018 World Cup. However, the international soccer association FIFA could also imagine players using wearables in the future – provided they meet certain requirements.
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Sports Business
Richard Freitag ist aus seiner sächsischen Heimat nach Oberstdorf gezogen.
Richard Freitag: German hope despite tour-exit
As World Cup leader Richard Freitag was the favourite in the Four Hills Tournament. However, after a crash in the third jumping competition, he quit - but he is still a beacon of hope for a new ski jumping boom in Germany, which makes the sport interesting for the advertising industry as well.
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