Bouldering is the trend sport par excellence. But why is that? ISPO.com has asked around in the scene and investigated what makes the hype. The best reasons are summarized in this article.
Bouldering is the trend sport par excellence. But why is that? ISPO.com has asked around in the scene and investigated what makes the hype. The best reasons are summarized in this article.
The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.
