Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.
Whether on the sea, river, or lake – whether endurance training, relaxation, or action, the varieties of stand-up paddling are manifold. But if you want to buy a SUP, you first have to ask yourself: inflatable or hardboard? And should it be a touring or an all-rounder board?
Stand-Up Paddling Paddling offers balance: No matter if at the sea, at the river or at the lake - or also in whitewater. However, if you want to buy a SUP you need to clarify a few questions. With regard to the nature of the board, but also because of the subsoil and its own abilities. More information can be found in the picture gallery.
Cargo bikes, gadgets, e-racing bikes: The 2018/2019 season will also see exciting innovations in the bicycle industry. At last, customized bikes are making it out of the bike lab and onto the streets, and a pair of glasses offers its wearer a rearview mirror.
Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.
Trail running has arrived in the running scene. And other outdoor and endurance athletes are also infected. Experts from Adidas, Salomon and Icebug explain how special communities and new products like different sole profiles make people run in the mountains.