Trend sports



Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.




Outdoor
Off to the team board: These boards ensure versatile team events and group fun. Depending on the manufacturer, they are available in different sizes, depending on how many people should have space: usually from four to ten Stand up paddlers.
Stand-Up Paddling Paddling offers balance: No matter if at the sea, at the river or at the lake - or also in whitewater. However, if you want to buy a SUP you need to clarify a few questions. With regard to the nature of the board, but also because of the subsoil and its own abilities. More information can be found in the picture gallery.


Running
Communities wie die Adididas Runners Munich erfreuen sich großer Beliebtheit.
Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in major cities. Can the self-organised or professionalised running groups also be of interest to local sports retailers? ISPO.com has spoken with brand representatives.