Adidas Runners, Icebug Forest Femmes, Brooks Run Happy - running communities initiated by running brands are an integral part of the running scene in big cities. Can the self-organized or professionalized running groups also be interesting for local sports retailers? ISPO.com spoke with brand representatives.
Bouldering is the trend sport par excellence. But why is that? ISPO.com has asked around in the scene and investigated what makes the hype. The best reasons are summarized in this article.
A gentle vibration reminds you to get up, the T-shirt measures the performance. ISPO.com shows how printed e-textiles will influence the future of the clothing industry and why they are now also easy to wear.
The Professional Triathletes Organisation, a group of athletes, plans to acquire the Ironman rights previously held by the Wanda Sports Group of China. They orient themselves thereby at the successes of other kinds of sport.
Trend sports offers major sponsorship opportunities for companies. The advertising space is usually exclusive and offers the opportunity to contribute. This has also been recognized by some companies that you wouldn’t expect.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.
Whether on the sea, river, or lake – whether endurance training, relaxation, or action, the varieties of stand-up paddling are manifold. But if you want to buy a SUP, you first have to ask yourself: inflatable or hardboard? And should it be a touring or an all-rounder board?
