As the former CEO of Patagonia, Kris Tompkins first shaped an outdoor brand and later, as an environmentalist, the Patagonia region. With ISPO.com she talks about environmental responsibility as a company and gives advice to founders.
Corona has shown it: uncontrolled economic growth reaches its limits. Now the call for sustainability gets louder. But are sustainability-oriented companies crisis-proof? And what do current developments in the outdoor industry look like?
At the ISPO Re.Start Days it became clear: For sports and outdoor brands such as Jack Wolfskin, Schöffel and Adidas, the new start after the Coronavirus is also a sign of an even greater focus on sustainability. The industry sees itself on a good path.
