Marketers in the sports business have discovered blogs as a channel with high reach. But they often overlook the fact that bloggers have special demands.
Snowboard world champion Marion Haerty talks about the balancing act between the Freeride World Tour and the joy of film projects with sponsor The North Face.
At the end of the 90s, during the troubled economic situation in South Korea, eSports found its origin. The South Korean government promoted the expansion of telecommunications and Internet infrastructure, thus setting the course for eSport.
Ski jumper Andreas Wellinger is the second best DSV eagle at the Four Hills Tournament. At Olympia 2018 in Pyeongchang he is now at the very top: Wellinger wins the jumping from the normal hill and gets silver from the big hill.
