Attractive competitions, exciting protagonists, fantastic TV ratings - biathlon is the trend sport in winter par excellence. The combination of cross-country skiing and shooting is now a million-dollar business and attracts major sponsors.
A dominant force in biathlon, Martin Fourcade wants to expand his gold medal collection at the 2018 Olympic Games in Pyeongchang. Alongside cross-country skiing, the Frenchman is a father and social media star.
At the age of 44, biathlon legend Ole Einar Björndalen wants to top off an unparalleled career at the Olympic Games in Pyeongchang. With eight gold medals, he is already the most successful winter athlete in the history of the Olympics, and Pyeongchang will be his seventh Winter Games.
The former Spice Girl Victoria Beckham and Reebok focus on the athleisure. With her own collection, the British designer wants to further strengthen the fitness trend among women.
Aksel Lund Svindal is the ultimate all-rounder among the alpine stars. After a long period of suffering, he wants his second gold at the 2018 Olympic Games in Pyeongchang. We present the stars of the Olympic Games.
