Gore-Tex steps on the gas and brings another top athlete to its team of athletes: Alex Megos from Erlangen, who became a world-class climber in 2013. He's not the only famous athlete on the Gore team.
How visible are the major sporting goods manufacturers in the social media? An analysis of coverage in April clearly puts Adidas ahead of its competitor Nike. The difference is made not least by the top clubs in football.
The European Athletics Championships 2018 in Berlin has another sponsor. The US sporting goods group Nike is the official partner of the major event in August, thus expanding its commitment to German athletics.
The Polish sporting goods manufacturer 4F is sponsoring the Four Hills Tournament in ski jumping until 2022. 4F, which supports defending champion Kamil Stoch, reaches an agreement with marketer Infront and replaces a prominent sponsor.
Puma presents its Annual Report 2017 in a creative way: Paired with Usain Bolt and his world record run, it is packed with numbers for 9.58 seconds. Also the 1st quarter 2018 is quite a sight for Puma.
