Sponsoring & media

Puma is pushing its basketball offensive and has signed DeMarcus Cousins, who was previously on Nike. Thanks to a clause, however, the US group can still strike back.

Adidas remains the supplier of the German Football Association. The sporting goods group strengthens its sponsoring philosophy. After the weak World Cup in Russia, the DFB gains planning security – and hopes to have improved its starting position for the award of the 2024 European Championship.

When it comes to new product development, Salomon leaves nothing to chance. Always on board: the Salomon athletes as tipsters (Promotion).

Adam Ondra, Alex Honnold, and Chris Sharma, or a blogger with 100,000 followers? In Part 6 of our Mountain Sports series, manufacturers told us what they think about influencer marketing.

Record Grand Slam winner Roger Federer has been a Nike athlete since the beginning of his career. Now the contract with the supplier has expired. A Japanese brand signs Federer with a spectacular deal. Federer now has unexpected problems.