When it comes to marketing, ingredient brands have a tougher job than manufacturers. Nevertheless, according to retailers and the experts from Gore-Tex, YKK, Primaloft & co., they can still significantly influence people's shopping habits.
After an increase in sales in the previous year, the multi-channel sports retailer indicated a decrease in sales of 7.6% in the 2016/17 financial year. The sales losses are thought to be due to restructuring measures.
SPORT 2000 plans to stimulate its growth with a digitization drive. In 2016, one of Germany's leading groups of sports retailers generated sales of 1.84 billion Euros, up by 0.6 percent.
