The mountaineering brand Salewa is filling two positions around Key Account Management - with two people known in the company. It is the reaction to a recent turnover. Moreover, the Oberalp Group sees changes in its brand portfolio.
The Outdoor Industry Association has protested against Donald Trump's tariffs on imports from China. The US President is hoping for economic growth in the USA with these tariffs, but he is hitting the sporting goods and outdoor industry hard - as well as consumers.
From 2021, Allianz will be a partner of the International Olympic Committee. The company will advertise for the first time at the Winter Games in Beijing 2022. The Munich-based insurance group expects this to lead to increasing interaction with new target groups.
The sporting goods group is also increasing in the second quarter - and confirms its forecast for 2018 as a whole, primarily due to profits in North America and China. However, the home markets of Western Europe and Reebok are causing concern.
Specialty sports retail has no chance against the global players? Not true. With their individual strategies, Keller Sports and Kickz show how you can successfully hold your ground against the outsized competition.
The Swiss outdoor brand Odlo has a new CEO: Knut Are Høgberg replaces the Frenchman Christophe Bézu, who has put the company back on track for success in the past three years. Bézu will continue to be available to the company.