Commercialization







ISPO Munich
Klaus Dittrich, Vorsitzender der Geschäftsführung der Messe München
After the opening of ISPO Munich 2019, Klaus Dittrich, Chairman and CEO of Messe München, talked about the most important innovations in 2019. He finds it particularly remarkable how ISPO brings young people into the sports business.


ISPO Beijing
Der FC Schalke hat schon Erfahrung in China: Im Juli stellte er in Shanghai sein neues Trikot vor.
Seven clubs from the German Soccer League Bundesliga are cooperating with ISPO Beijing in January 2019. The teams, including Dortmund, the leader of the league, are coming to China for the sporting goods fair because ISPO in Beijing is relying on a new concept that quickly convinced the clubs.