Commercialization

Women are the target group that needs to be acquired in 2018: Our article with experts from the outdoor industry explains role models, better shopping atmospheres, and everything else involved.

For 15 years, K2 Sports has been involved in the fight against breast cancer with campaigns, events, and the pink ribbon on products. The total amount donated is impressive.

To customize products and services to the individual desires of customers, you first need to know these desires. However, data collection requires the right touch.

Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

The watch and accessories brand Nixon now has Scott Kerslake as the new Chief Executive Officer. He will continue to drive forward worldwide expansion. Kerslake is coming from the yoga and outdoor clothing manufacturer Prana, where he was CEO since 2009. 

A smartphone app that can do everything? Paying, reserving, social media, appointments... Not real? It very much is. WeChat is the solution for everything in China. ISPO.com shows how you can use the super app by Tencent to plan and execute a complete day of outdoor.

Usain Bolt is the fastest person on earth and a multimillionaire. How the multimillion dollar business with the super sprinter works.

The sportswear manufacturer Adidas sells its ice hockey brand CCM – yet is still involved in the NHL.

The German sportswear group Puma has announced its preliminary figures for the second quarter of 2017 – sales are promising.