Commercialization

Soccer dominates sports sponsorship in Germany, but other sports are catching up. Learn here why running sports are gaining in importance and why a marketer shouldn’t just focus on reach.

Sponsorship is booming; never before has more money been invested. Which trends will dominate in 2019? Read Part 1 of our sports sponsorship series here.

Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.

Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.

Women are the target group that needs to be acquired in 2018: Our article with experts from the outdoor industry explains role models, better shopping atmospheres, and everything else involved.

For 15 years, K2 Sports has been involved in the fight against breast cancer with campaigns, events, and the pink ribbon on products. The total amount donated is impressive.

To customize products and services to the individual desires of customers, you first need to know these desires. However, data collection requires the right touch.

Every sports brand has hidden potential which it can use to increase profits. An expert explains wherein this potential lies with five easy questions. 

The watch and accessories brand Nixon now has Scott Kerslake as the new Chief Executive Officer. He will continue to drive forward worldwide expansion. Kerslake is coming from the yoga and outdoor clothing manufacturer Prana, where he was CEO since 2009. 

A smartphone app that can do everything? Paying, reserving, social media, appointments... Not real? It very much is. WeChat is the solution for everything in China. ISPO.com shows how you can use the super app by Tencent to plan and execute a complete day of outdoor.