Commercialization




Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsorship. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in picture sponsoring in 2019.

Sports business
Whether you call them influencers or brand ambassadors, it doesn't matter: former basketball star Kobe Bryant (nicknamed "Black Mamba") and Nike, like David Beckham and Adidas, are successful examples of long-term partnerships that work across the entire marketing mix and within communications across all media genres.
Digitalization is also revolutionizing sports sponsoring. Marketing managers are increasingly shifting their budgets from print, radio and TV to the Internet, especially to social media. These are the biggest trends in sponsoring 2019 in pictures.





Sports business
New CEO at the watch and accessories brand Nixon: Scott Kerslake
The watch and accessories brand Nixon now has Scott Kerslake as the new Chief Executive Officer. He will continue to drive forward worldwide expansion. Kerslake is coming from the yoga and outdoor clothing manufacturer Prana, where he was CEO since 2009. 

China
Relying on your smartphone outdoors? WeChat makes it possible.
A smartphone app that can do everything? Paying, reserving, social media, appointments... Not real? It very much is. WeChat is the solution for everything in China. ISPO.com shows how you can use the super app by Tencent to plan and execute a complete day of outdoor.