B2B

A look into the future of the textile industry and which megatrends will shape ISPO Textrends Spring/Summer 2025.

Sustainable growth, community spirit and transparency: We talked to industry insiders about what moves the sports world.

How can you enter the metaverse as a sports brand and actually make money? We show how it works.

Consumers want more than just a product - they want an experience and a brand to accompany them. Read more in the Consumer Insights Report Q1/2023.

Freedom of the toes is an integral part of Bär’s company DNA. Thanks to a new technology in the midsole, the wearing comfort of the Bergkomfort 2.0 has been raised to a new level. Long hikes are expressly desired with this comfort hiking shoe.