InternationalizationSports Business How Sports Brands Ensure Their Brand Rights for the Chinese MarketWe explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. read moreSports Business Why Primaloft, Scarpa and co have their Sights Set on ChinaFor sports businesses, the Chinese market is well worth an investment: Five brands explain why they are banking on success in China read moreSports Business The most important marketing tips for ChinaMammut advertises on TV, Lowa with actors and Fjällräven almost made a momentous mistake before entering the market. read moreSports Business Amer Sports Expands US PresenceThe Finnish sports clothing manufacturer Amer Sports bought the US-based ski manufacturer Armada Skis for 4.1 million US dollars. read morePromotion Iguana Group: From the Heart of Europe into the WorldThe Iguana Group has a very clear strategy of how they want to become globally successful. read morePrevious pageNext page
Sports Business How Sports Brands Ensure Their Brand Rights for the Chinese MarketWe explain which sports brand is called “five matches” in China and why it is important for almost every brand to know about brand registration. read more
Sports Business Why Primaloft, Scarpa and co have their Sights Set on ChinaFor sports businesses, the Chinese market is well worth an investment: Five brands explain why they are banking on success in China read more
Sports Business The most important marketing tips for ChinaMammut advertises on TV, Lowa with actors and Fjällräven almost made a momentous mistake before entering the market. read more
Sports Business Amer Sports Expands US PresenceThe Finnish sports clothing manufacturer Amer Sports bought the US-based ski manufacturer Armada Skis for 4.1 million US dollars. read more
Promotion Iguana Group: From the Heart of Europe into the WorldThe Iguana Group has a very clear strategy of how they want to become globally successful. read more
