Internationalization

Peak Performance gets a new owner. The sporting goods company Amer Sports buys the outdoor brand from IC Group A/S. For Amer, the acquisition is to be a further step in the company's big project.

The growth rates for large sports companies are much higher in China than anywhere else. Nevertheless, a huge potential is still untapped in the most populated country on Earth. Sascha Schmidt from the WHU – Otto Beisheim School of Management and an expert on China explains how sports companies can conquer the market.

The Swedish brand Fenix has acquired the Californian travelwear label Royal Robbins. Europe's leading group in the outdoor segment is thus becoming even larger. The label's European and German sales are directly affected by this.

The Chinese market is a temptation for European or North American sports brands: the middle class is growing, millenials love sports, and the government also promotes them. But the cultural differences can become a stumbling block

Rossignol wants to strengthen its apparel division and has acquired the Norwegian knitwear specialists from Dale of Norway. The deal is expected to be concluded by the end of 2017. Rossignol CEO Bruno Cercley and Dale-owner Hilde Midthjell explained the reasons for this decision.