For many people, sports and outdoor experiences are a welcome escape from everyday life especially in the current pandemic situation caused by Corona. It is one of the few opportunities for self-determination and experience. As a result the relationship of many people to sport has changed.
In order to create more relevance for the corresponding target groups and to address new users, the halls will follow a new segmentation. In addition, the hall concept ensures that all hygiene and clearance rules are observed.
The importance of sport for the urban lifestyle is increasing. Sport, music, art, fashionhion, urban mobility - everything flows together. Urban Culture serves the growing Interest in products that make this possible and offers a platform for participants whose offers are aimed precisely at this.
Whether alone or as part of an inspiring online community, indoors or outdoors, sport increasingly has a digital component. Connected Athletics is all about wearables, gadgets, apps and digital offerings at the interface between sport and the digital world.
Organized team sports continue to be a strong field, with more and more informal groups where like-minded people get together. Team Play & Tribal covers these sports and thus creates relevance for the common ground: sport as a group experience.
Exhausting your strengths and abilities, daring to try something new - that is what Adrenaline & Adventure is all about. A very special type of person is enthusiastic about this. Now that adventure and physical challenge have largely disappeared from everyday life, this target group is being pushed outside.
Mindfulness with regard to body, mind and sporting performance continues to be a growing segment. Competition and self-reflection, nutrition, exercise and quality of life are viewed holistically. Performance and Body & Mind is the ideal Platform to address this growing target group.
More and more people are placing the highest demands on quality, design and innovative products. They are interested in casual wear and sporty fashion as well as insophisticated technologies - without compromises. Sophisticated and Exclusive is entirely based on the focused on the sporty high-end segment.
Into nature, as far away as possible from everyday life - for a growing number of people this is becoming increasingly important. A trend that was accelerated in 2020. Hiking in the snow or through pristine landscapes, the aim is to experience and discover. Nature Escapes serves exactly this passion.
When it comes to materials, nothing can replace the haptic experience. After all, we wear them on our skin and sometimes entrust our lives to them. Textile Prevision brings together the latest developments and their innovators in one place and thus enables us to address interested parties unerringly.
Trading companies, buyers, retailers and wholesalers, sourcing managers of sports brands, designers, sales and product managers, service providers and agencies - Sourcing is the place where suppliers (OEM, ODM, raw materials) can present the diverse world of international suppliers.