Especially participants who cannot travel for current reasons do not have to be on site themselves to present their offers or to exchange ideas with others. Interaction and participation are possible at any time and from any place in the world.
Corona has created a moment of maximum acceptance and demand for digital experiences. People no longer live physically or digitally, but "and". They have shed the stigma of substitute reality and offer functional and emotional added value. Especially in sports and outdoor activities. ISPO Munich 2021 transfers this development into the trade fair context.
Short distances and new areas
In the ISPO Munich Experience Hall the topics: creativity & digitalization, health and sustainability are in focus. The Hybrid Stage is the physical centre of the digital participation and connects the driving themes with solutions and innovations.
What to expect from the Hybrid Stage?
The ISPO Munich Hybrid Stage is the central interface between real and digital, the portal between Munich and the world - stage on location and studio for the digital attendees at the same time. We also create completely new connections across temporal and spatial distances. For example, we bring brands, dealers, media and influencers together to the Hybrid Stage programme in various formats and in a communication pool that enables both physical and completely digital participation.