Interview with Klaus Dittrich, Chairman & CEO, Messe München

ISPO Re.Start Days Connect the Industry: More than 100 International Top Speakers Take a Look Ahead

The ISPO Re.Start Days will take place on June 30 and July 1 as a replacement for OutDoor by ISPO, which had to be cancelled due to COVID-19. Klaus Dittrich, Chairman & CEO of Messe München, will open this new digital event together with double Olympic champion Kristina Vogel and extreme mountaineer Jost Kobusch. In our interview he gives an outlook on the highlights of the event.

Klaus Dittrich, Chairman & CEO Messe München, will open the ISPO Re.Start Days together with Kristina Vogel and Jost Kobusch.
Klaus Dittrich, Chairman & CEO Messe München, will open the ISPO Re.Start Days together with Kristina Vogel and Jost Kobusch. With the ISPO Re.Start Days, the ISPO Group and Messe München are breaking new ground: it is the first interactive digital live conference for the sports and outdoor industry. Why did you create this event?
Klaus Dittrich: The effects of the COVID-19 pandemic hit us as a company directly and very hard at the end of February. We had to cancel or postpone numerous events, including the OutDoor by ISPO 2020, the ISPO SDG Summit and the ISPO Digitize Summit. In March we very quickly asked ourselves: How can we still, or especially now, offer the sports and outdoor industry a platform to network and gain orientation? The need for new perspectives is currently greater than ever before, as confirmed by numerous discussions in recent months.

With the ISPO Re.Start Days, we have created a completely new platform within a very short period of time, with which we can virtually connect the industry. Over 100 speakers from all areas of sports and outdoor will present their perspectives during the two day event. This makes the ISPO Re.Start Days the most important event for the industry in the summer of 2020.

What the ISPO Re.Start Days Offer

What awaits the participants at their screens?
We will broadcast from our new digital studio at the Munich Trade Fair Center, where the speakers and workshop hosts will be on site. This will guarantee transmission quality of the highest standard. The ISPO Re.Start Days are interactive: keynotes, workshops and break out sessions alternate, the latter focusing on networking between the participants in smaller groups. There will also be an evening program, which the participants will not spend in front of their screen, but actively, that much can be revealed here.

What topics and speakers are on the agenda at the ISPO Re.Start Days?We have put together a very exciting program. On the first day, the main focus will be on the exchange within the sports and outdoor industry about the influence of the coronavirus crisis and the learnings from it.

We will have three central panels:

  • the Brand Panel,
  • the Industry Leader Panel
  • and the Retail Panel.

In addition, many keynote speeches - among others by Nobel Peace Prize Laureate Muhammad Yunus - and workshops are planned. However, since the exchange and networking amongst participants is extremely important to us, we also have a lot of offers in the so-called table captain format between the two sessions in the morning and afternoon. You can discuss very specific topics in digital rooms. For example, Markus Hupach, Managing Director of Sport 2000 EU, will lead a round table discussion on the topic of "Covid-19 Shutdown in the sports retail sector - learning and opportunities from the crisis".

The second day will be devoted to looking to the future with a focus on digitalization, sustainability and health. The sessions on these topics will run simultaneously.

A highlight awaits the participants right at the beginning of the event: You will open the ISPO Re.Start Days together with double Olympic champion Kristina Vogel and extreme mountaineer Jost Kobusch and discuss what it means to start over. What conclusions about re-starting  have you been able to gain so far during the coronavirus crisis?
That it always takes courage and willingness to face new challenges. Both are qualities that are characteristic of the sports and outdoor industry. What exactly a new start can look like - Jost Kobusch and Kristina Vogel will give many insights from their own biographies. I am really looking forward to speaking with them, as a start to two exciting conference days.


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