Outdoor Classroom Day, Global Director
London National Park City, Advisory Group
Cath Prisk is a passionate advocate and expert in why children and families should be outdoors - to play, learn or just be. She also brings along an eye towards diversity outdoors – increasing awareness that the outdoors is for all, including women, older people, people of all shapes and sizes, people on low incomes, different sexualities and people of every ethnic background.
Cath is passionate about finding the gear that gets people outdoors for the first time, or back outdoors once they’ve been scared off. Widening access isn’t just about price, or making something pink. Equity of access should be built into the whole supply chain, from the sustainability of the manufacturing process to the marketing material, considerations of size and shape along with durability.
Five years ago Cath set up the non-profit Outdoor People as an independent outdoor gear shop and consultancy. Outdoor People thinks globally through campaigns and research and acts locally taking families camping and through our shop in Netil Market, Hackney, East London.
“I’m always on the look-out for the best gear that can get more people outdoors – whether that’s enticing busy people to take a walk, encouraging teenagers to dream of big global adventures or helping a family get closer to nature. It’s a great honor to be part of the ISPO Award Jury, and I look forward to exchanging ideas and knowledge with the other judges.”