Rosi Mittermaier and Christian Neureuther explain how the winter athletes of tomorrow are already emerging today – and what their son Felix has to do with it.

Thanks to intensive data usage, winter sports can significantly improve the future customer experience: All this needs are the right platform and the right tools.

Snowhow China positions Alpine companies in the great growth market of China. Here, CEO Hermann Winkler explains how the Chinese are learning how to ski today and in the future – and how European companies can benefit from it.

My Esel from Austria produces individually adjustable bikes with wooden frames. And ISPO Brandnew 2018 honoured as the overall winner.

If the winter sports industry wants to survive, it has to create strong brands and true desires, says expert Christoph Engl.

Winter sports are fighting for their customers of tomorrow — a panel of experts answer the most important questions: How can children be persuaded to take up skiing? How can ski resorts be made more attractive? What new target groups are there?

Germany’s leading winter sports expert analyzes the current situation and the future of the industry. He points out a few clear deficiencies — and has some recommendations for the future.