Bruno Marty is Executive Director at the Infront sports marketing company. In the interview he talks about the Olympic Games in Asia and why Europe is getting tired of the IOC.

After four eventful days, ISPO Munich 2018 is closing its doors. Trade visitors and sports stars were able to see innovations that went far beyond pure products on the grounds of Messe München. The magic words are ‘ISPO Digitize.’

The twice world champion still cares passionately about her sport, even fourteen years after the end of her career. As a business woman, she also lends her good name to the online fitness program Mybod-e.

Manuel Neuer, Felix Neureuther and Adidas Symposium that dealt with nothing less than our digital future: That was the second day at ISPO Munich 2018.

Skiing pro Felix Neureuther becomes a businessman and gets involved with avalanche airbag manufacturer ABS Protection. “I do have to think about my professional future, after all.”

US girl Julia Mancuso had to end her career after two hip operations and endless pain, but she is still going to the Olympics in Pyeongchang – for the US broadcaster NBC.

Thomas Dreßen announced at the ISPO Munich 2018 trade fair, that he has extended his contract with Rossignol. Thomas Dreßen, downhill skier for the German Ski Association, reveals how he conquered the famous “Streif” in Kitzbühel and why he is not easily unsettled, not even by the Olympic Games.