Lars Becker | ISPO.com

ISPO Autor

Lars Becker

As a journalist and reporter, Lars Becker has been traveling the world for over three decades. At mega-events such as the 13 Olympic Games as well as in search of the exciting background of the sports business. The qualified journalist and trained sports manager is passionate about the diversity of sports and brands beyond soccer. For ISPO.com, the outdoor fanatic has been writing for a decade about the latest developments in the sports industry, how money and sports interact and what's behind the most exciting protagonists of the scene.

ISPO Munich

ISPO Munich 2019: These are the Highlights on the Opening Day

2943 exhibitors in 18 halls from 89 countries - ISPO Munich 2019 will be big. We give an overview of the most important dates on the opening Sunday.

ISPO Munich

ISPO Munich Sports Week lures with eSports, cinema premieres and workshops

From a FIFA 19 tournament at Globetrotter and a virtual snowball fight with ISPO Munich visitors to exclusive cinema events and avalanche and cycling workshops: The ISPO Munich Sports Week has more to offer than only real sports activities.

Promotion

Die Tiroler Bergschafe bieten die ideale Wolle für die neue Alpine-Wool-Linie von Salewa.

Salewa Alpine Wool: From Mountain Sheep to Award-Winning Sportswear

(Promotion) Salewa combines comfort and sustainability in its new Alpine Wool line. Thanks to modern technologies, wool clothing becomes weatherproof. The concept is well received: The Pedroc Hybrid Alpine Wool Perform Jacket has already won the ISPO Winner Award 2019.

Promotion

Faster loading, shorter waiting times and lower costs: The transport trolley for autonomous loading of the SF-4 service robot offers many advantages.

Service Robot and Laser Structuring Machine Raise Ski Service to the Next Level

(Promotion) A service robot, laser structuring machine and side edge grinding more efficient than ever: Grinding machine manufacturer Reichmann und Sohn raises ski service to the next level. The three innovations will be presented for the first time at ISPO Munich 2019.

Sports Business

Woman with heart rate monitor and Smartwatch jogging

Digitalization: "Users Do Not Accept Complexity".

Digitalization is changing the behavior of customers in the sports business. Digital expert Klaus Schwab gives useful tips in an interview before his presentation at ISPO Munich.

Christof Babinsky ist das Mastermind hinter ASB GlassFloor.

Sports Floors Are Also Becoming Digital

A company from Bavaria has digitized the sports floor. The managing director of ISPO.com has revealed what this means, how the world associations in basketball, handball and volleyball stand by it and what Nike does with the ground.

Retail

Fit für die Zukunft mit dem Digital Fitness Check

VDS Digital Fitness Check supports sports retailers

With the new VDS Digital Fitness Check, retailers can improve their digitization strategy. Consultation appointments will be offered at ISPO Munich.