Masterclass at ISPO Munich

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ISPO Munich 2021 is delighted to announce the 7th edition of the ISPO Academy Masterclass. This unique platform is dedicated to support young design talents in the sports industry. Sport-related knowledge is to be imparted for intelligent and innovative product development.

Masterclass at ISPO Munich
Innovative product development in the sports industry

Sports industry designers of tomorrow

The ISPO Academy Masterclass is aimed at "designers of tomorrow" in the field of sports. The objective is to bring a fresh breeze to the sports industry. The Masterclass is not a competition. Instead, it promotes multidisciplinary thinking, open exchange and cooperation.

In a changing global environment with oversaturated markets and homogeneous product offerings, the Masterclass aspires to break the conformity with future-oriented approaches. It conveys sport-related knowledge and explores the creative and functional potential of performance wear in the 21st century.

Jill Dumain, CEO, bluesign technologies AG

The youth is our future. It is our responsibility to mentor and train them to design and create the future that we all want to see and that our planet needs. bluesign technologies is proud to support this important work of the Masterclass and look forward to the new groups of students that come through each year to add their ideas to our future industry.

                        This was the Masterclass 2020

This was the Masterclass 2020
30 participants from 13 international design schools and universities were part of the ISPO Masterclass 2020, with international experts and industry insiders designing the programme every year.
Image credit:
Kristine Kicigina

Designing the future of active sports I Sport 2070 – still a truly natural adventure?

Today's active lifestyle requires new products and versatile clothing. It is high time to take sports design and its role as an interface between human needs and technology to a new level.

Design-Challenges current year

These were the challenges at ISPO Munich 2020:

Sustainability & resonsibility

Reduce, re-use, recycle – material, production, usage, disposal – new perspectives and narratives.

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Fashion goes sport – sport goes fashion

Futuristic scenarios for clothing at the intersection of funtionality and beauty – inbetween armour and personality booster.

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Out of the box

Thinking sport and functionality radically anew!

Urbanization, socio-cultural transformation and climate change push creativity and innovation forward.


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‘Leave the familiar, reconsider previous paradigms and explore new paths!’

In accordance with this guiding theme, 30 participants from 13 international design schools and universities, including some of the world's leading educational institutions, developed innovative concepts for Sport 2070 under the direction of the renowned design expert Nora Kühner. Presentations by international experts and industry insiders enriched the workshop program with a variety of impulses.

The master class during ISPO
Masterclass booth
Masterclass booth at ISPO 2020
Masterclass booth

With its exciting case studies and prototypes, the exhibition stand at the Sustainability Hub was a lively meeting place for creative professionals and industry. More than 120 top-class trade visitors from all over the world took advantage of the opportunities to exchange ideas with design talents.

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Creativity debate
Creative debate at Masterclass 2020
Creativity debate

On Sunday, January 26, the Masterclass participants discussed with the audience innovative, future-oriented approaches to product development in the sports industry and the role of the designer.


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Masterclass prasentations
Masterclass Presentations
Masterclass prasentations

On Monday, January 27 the workshop results of the design students were presented to the public at the Sustainability Hub. Here the students showed the concepts they had developed during the Design Days.


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13 international schools & 30 participants

Participating schools in 2020
  • IFA Paris (France)
  • London College of Fashion (Great Britain)
  • Albstadt-Sigmaringen University of Applied Sciences (Germany)
  • University of the Arts Bremen (Germany)
  • University of Art Linz (Austria)
  • Fashion Schools Nuremberg (Germany)
  • Fashion school Sigmaringen (Germany)
  • Royal College of Art (Great Britain)
  • Shih Chien University (Taiwan)
  • Technical University of Liberec (Czech Republic)
  • The Swedish School of Textiles (Sweden)
  • University of Lapland (Finland)
  • University of Oregon (USA)

Partners of the ISPO Academy Masterclass 2020

Supporters of the ISPO Academy Masterclass 2020