Skis and ski boots are personalized, individualized and custom-made: More and more winter sports fans want to hit the slopes with products especially made for them. How major brands are also joining the trend.
For seven years, the champion of the overall World Cup in biathlon has been Martin Fourcade. This puts him in pole position with sponsors and fans alike. But who follows him in the cross-country ski run and in the prize money ranking? ISPO.com presents the stars of the Biathlon World Cup.